0:00

If you are not doing the things

0:02

that you say you want to do when you want

0:04

to do them, each time you don't do them

0:06

and you break those promises, you begin to erode

0:08

confidence, you begin to erode trust, and you

0:10

begin to destroy your reputation with

0:12

self. Welcome

0:15

to the Bedros Kullion Show!

0:23

Alright, if there is one thing that a man

0:25

does not want to screw

0:28

up, it is this thing

0:32

that

0:37

I'm going to share with you right now. Hey friends,

0:39

welcome to the Bedros Kullion Show. I'm Bedros

0:42

Kullion and today we're going to have an awesome episode. I'm

0:44

going to share with you this one thing that

0:46

really determines how your confidence

0:50

ends up, how your health and fitness

0:52

end up, the quality of your relationships

0:54

end up, how your financial status

0:57

ends up, and of course, how people

0:59

perceive you worldwide.

1:02

And you're like, holy crap, what is the one thing? Well,

1:05

that one thing is your reputation.

1:08

And I'm going to make the case that your

1:10

reputation is the most valuable

1:13

thing that you possess. It is not your homes,

1:15

it is not your cars, it is not your watches,

1:17

it is not anything else, but your reputation

1:21

is the most valuable thing that

1:23

you possess. In fact, Jordan

1:25

Peterson said, and I quote, nothing

1:28

is more valuable than your reputation.

1:31

And if the great Jordan Peterson is saying this, it's

1:34

because he understands the value

1:36

of reputation, the doors that it can open,

1:38

the doors that it can close, and

1:41

how it can become detrimental to

1:43

your personal brand. Because think about

1:45

that. Today we all have a personal brand,

1:47

right? And if your personal

1:49

brand is tarnished,

1:51

effectively your reputation

1:53

is squashed. So let's talk about this and

1:55

I think you're going to be in for a really great treat.

1:57

So let's get started. I want to tell you a story.

1:59

I like kicking things off with the story because if

2:02

you don't kind of get an

2:04

example of reputation and

2:06

what it is, then you're going to be like, well, is it really that important?

2:09

And the answer is yes. So I was 17 years old. I

2:12

was just about to graduate high

2:14

school the following year and

2:17

me and a small group of my friends had

2:19

this one friend in our

2:21

group of peers. Let's just

2:23

call him Mike. And this

2:26

is not Mike Botticelli, but I'm just giving this guy

2:28

the name of Mike. And this guy,

2:30

Mike, each time we would all like after school

2:33

go to Taco Bell or on a Saturday

2:35

we'd all pile up in a car and go to the beach

2:38

and then afterwards go get a bite to eat somewhere.

2:40

Our friend Mike was always that guy who

2:42

was like, well, sorry guys, I

2:45

forgot my wallet. Can anyone

2:47

cover me? And

2:49

it had gotten to the point where whether me and

2:51

Mike went somewhere and, you

2:54

know, about 50% of the time Mike quote

2:56

unquote forgot his wallet or if my

2:59

other friends and Mike go

3:01

somewhere about 50% of the time,

3:03

Mike forgets his wallet and he doesn't have money

3:05

and he asks to be covered by

3:07

us financially. And we were friends and we all

3:09

had jobs. And so we were like, cool, man,

3:12

we'll cover you. And at the end of the day, whatever. It's Carl's Jr.

3:15

It's Taco Bell. It's McDonald's. It's some kind

3:17

of cheap fast food, right? So it didn't much matter. But

3:20

amongst our group of peers, Mike

3:23

was known as that

3:25

guy who's a mooch. And

3:28

I remember that word being shared amongst

3:30

our group of peers that he's a mooch, meaning

3:33

he's mooching off of everyone, intentionally

3:35

forgetting his wallet and

3:37

not actively then paying

3:40

everybody back afterwards because you would think, well,

3:42

great man, if you forgot your wallet, then

3:44

clearly you're going to pay us back afterwards,

3:46

right? And we would never get paid

3:49

back. And again, the amount

3:51

was so insignificant that

3:54

it didn't much matter, but it kind of did

3:56

in the form of his reputation, his reputation

3:59

in our. peer group had gotten tarnished. And

4:01

if someone had asked me back then

4:04

like, Hey, um, you know, what do you think about Mike?

4:06

My, my sister is thinking

4:08

of dating Mike. Um, I would

4:10

have said, well, you know, he's

4:12

a bit of a mooch and he's that guy

4:14

that forgets his wallet conveniently. And

4:17

when you're out, you end up picking up the tab for him

4:19

as well. And after a while that starts

4:21

to suck and you feel a certain way towards

4:24

him. Uh, and so I would maybe

4:26

warn your sister against dating this guy.

4:28

Like his reputation would be tarnished

4:30

and his reputation was tarnished in

4:33

that category. Like he was a cool cat to hang

4:35

out with. He was funny. He kind of checked off

4:37

all the friend boxes, but about

4:39

half the time the dude forgot his wallet conveniently.

4:41

Right. And so that's a great example of a

4:43

tarnished reputation. And

4:45

I share that with you because today in

4:47

this modern world with social

4:50

media being so big and

4:52

broad, it's not just a

4:54

peer or friend group that you have to

4:56

worry about. Like very quickly,

4:59

the quality

5:01

of your reputation can

5:04

spread from person to person

5:06

through social media very, very quickly.

5:09

And in fact, today you almost want to look at as your reputation

5:11

is like your social credit score. Look at it

5:13

that way, right? It's your social credit score.

5:16

What do people say about

5:18

you? Feel about you. Think

5:20

about you. Talk about

5:23

you behind your back. Like behind

5:25

my back, I know that

5:28

my friend said, man, B's reliable.

5:30

He's consistent. He shows up. He

5:33

says what it means and he means what he says

5:35

because I go out of my way to

5:37

not only build my reputation,

5:40

but to protect my reputation.

5:43

And if I didn't do that, then

5:45

I'd find myself in a place where if

5:48

things are convenient for me to cancel,

5:51

I would cancel out on a friend. I might flake

5:54

out on them. I might make

5:56

different plans last minute. And those

5:58

are all things that tarnish a

6:00

reputation. In fact, one of the

6:03

greatest things I love and you guys know that I have

6:05

a high level coaching program called the

6:07

Domination Year Coaching Program, 99.5% of

6:12

my coaching clients who come in

6:14

into the Domination Year Coaching Program which

6:17

really is priced at $100,000 for a year of coaching, 99.9% are through word of mouth

6:19

referrals. In

6:25

other words, other coaching

6:27

clients who have worked with me or

6:29

continue to work with me who refer their friends,

6:31

their peers, their colleagues, right? And

6:34

so it is my reputation that

6:37

leads that referral.

6:40

In the absence of not delivering

6:42

what I promise, my reputation

6:44

will begin to erode in which case

6:46

they'll go, man, I paid this guy $100,000, he promised 10x

6:50

results. Instead, I barely got

6:52

one or two x results and

6:54

this is not for me. But I go

6:57

out of my way to make the right connections

6:59

to my coaching clients, to make sure they're introduced

7:01

to the right people, bring them to the right events with

7:03

me and make sure that they're face to face with the

7:06

people who are going to be able to impact

7:08

their lives, impact their income, impact

7:11

their significance. I give them the

7:13

systems that we've used. I hold nothing back

7:15

and because of that, I over deliver the value

7:18

and my reputation is

7:20

a five out of five and that's what you want. So

7:23

I made some notes for me here like why

7:26

else is your reputation so important?

7:28

Well, for one, like I said, your reputation is the most

7:30

valuable thing you possess and you

7:32

cannot buy it. It is like the only thing

7:34

that you can't buy, right? Yeah, you can go get a blue

7:36

check mark from Instagram or Mehta.

7:40

You can go buy followers

7:42

and make it look like your reputation is

7:44

awesome. Like man, he's got followers. This guy's

7:47

got a whole bunch of a blue

7:49

check mark. But at the end of the day, how

7:51

you show up, your actions,

7:54

your day to day conversations, your

7:57

commitment and your consistency, all

7:59

of that. Herman, your social credit

8:01

score, your reputation. And so I made some notes

8:03

here that I wanna really share with you. Number one,

8:06

what is the highest level

8:08

of reputation that you can

8:10

build? The highest level of reputation

8:13

that a man can build is with

8:15

himself. Before you ever

8:17

build your reputation in

8:19

your industry or throughout a community

8:23

or on social media, you have to first

8:25

build and establish your reputation with

8:27

yourself. And so oftentimes

8:30

people are like, ah, reputation is overstated.

8:32

Well, let me tell you this, Warren Buffett, the great

8:35

Warren Buffett, the number one investor

8:38

on the planet says that his

8:42

reputation is so valuable

8:45

that when he makes a decision

8:48

that has negatively impacted his

8:50

investors, like

8:53

he will make it

8:56

right any way he can because,

8:58

and this is another quote from Warren Buffett,

9:01

this time, he says, it takes 20 years

9:03

to build your reputation and it

9:05

takes 20 seconds

9:07

to ruin it, right? And so you

9:10

have to ask yourself then, if my reputation

9:12

with myself is the most important because

9:14

there are two levels of reputation, your reputation

9:16

with self, your reputation with others.

9:19

Before we even talk about your reputation with

9:21

others, let's talk about your reputation with self. What

9:24

is your reputation with self? Well, you can

9:26

look at it as confidence. Confidence,

9:29

where do we get confidence from? Like

9:31

when I do surveys across

9:33

all my platforms, the number one thing people wanna

9:36

hear is, how do I build more confidence? Because if I

9:38

had more confidence, I could make more money,

9:40

end up with a woman that I want, get in

9:43

better shape, I could be a better

9:45

father. Like confidence is the answer to everything

9:48

because there's something called the confidence competency

9:50

loop. And when there's a confidence

9:52

competency loop, you find yourself

9:55

that the more confident you are, the more competent

9:57

you become, the more cool things you do to grow.

10:00

to grow your business, to grow your income, to grow

10:02

your impact, your influence, your

10:04

relationships, your health and fitness. Well,

10:07

if my confidence goes up, I become more competent. If

10:09

I'm more competent, I do more things. And

10:12

the more things I do, the more confident I become

10:14

because I stack more Ws, more wins. The

10:16

more confident I become, the more things I do. So

10:18

you know that there is that confidence competency

10:20

loop. And that's not something that I'm making up. That's an actual

10:23

thing. Like in the psychological world, that's

10:25

an actual thing. And so, you know,

10:27

they always say if you want to get someone off the couch

10:31

and have them develop their confidence so they

10:33

can go out and live life and launch into life,

10:35

you know, have them develop confidence.

10:38

And then, you know, they go, well, where does the confidence come

10:40

from? Well, the confidence comes from

10:42

competency, as in doing things, doing

10:44

things to fruition, to finishing, crossing

10:47

the finish line. And when you do, you start

10:50

feeling more confident, right? Listen,

10:52

I stopped taking all of those and I started

10:55

taking this, the Trulene Wellness Shot.

10:57

In fact, I created this because I was sick and tired

10:59

of every morning taking 11 different

11:02

supplements like turmeric, ginger,

11:05

cayenne pepper, black pepper, vitamin

11:07

B12, echinacea, vitamin C,

11:10

zinc, right? Think about this. If you want

11:12

to improve your immune system, if you want to

11:14

fight off inflammation in your body so that you have

11:16

better gut health, you have more energy, your

11:18

joints don't hurt, then you're going to want

11:20

to take all those supplements. And I was taking it twice

11:23

a day, every day. And so when we created

11:25

the Trulene Wellness Shot, we cut no

11:27

corners and we spared no expense. And

11:29

so in this, you've got something that's

11:32

going to not only help boost your immune system,

11:34

but also fight off inflammation. Because if you're

11:36

a high performer, and if you want to get

11:38

more done, if you want to stay more focused, if

11:40

you want to make sure that you don't get sick as

11:42

frequently, then you have to care about

11:45

your immune system and you have to fight off inflammation,

11:47

especially if you're an entrepreneur and

11:49

you're high performing and you have a stressful

11:52

work day from time to time, right? And so here's what

11:54

I want you to do. You're going to click on the link

11:56

in the description box or go to trulene.com.

12:00

you're going to use the code word Bedros

12:02

and when you use my name Bedros, you'll

12:04

get 50% off your first

12:07

subscribe and save bundle. For

12:09

whatever reason, you don't like the truly wellness shot

12:11

which I've yet to meet anyone who doesn't, then

12:13

let us know in your first 30 days. We'll give you a full

12:15

refund, part ways as friends. Fair

12:18

enough? Go check it out. Use the code

12:20

word Bedros, get 50% off.

12:23

If your reputation with yourself matters most, the

12:25

question then becomes how often do you let yourself

12:27

down? How often do you make promises

12:29

to yourself and then let yourself down? Are

12:32

you the guy who is setting

12:34

your alarm to wake up at 5 AM or 6 AM

12:37

but then hitting the snooze button and therefore

12:39

taking 10 or 15 more minutes of bullshit

12:42

interrupted sleep just so that

12:44

you can get

12:48

a couple more minutes of sleep and what

12:51

you're really telling your subconscious mind is I'll

12:53

take these crappy 10-15 minutes

12:55

of sleep over getting

12:57

up and living my purpose driven

13:00

life. You're telling your

13:02

subconscious that I'm eroding the reputation

13:05

with myself, that I am not trustworthy because

13:07

at the end of the day, confidence is

13:09

really about keeping your promises to yourself

13:12

and it is about the trust

13:15

that you have with yourself. Do you trust yourself?

13:17

Your personal credit score? Do you trust that

13:19

you will do what you say? Or are

13:21

you a hypocrite? Because if you're a hypocrite,

13:24

then you're not going to build that trust with yourself.

13:26

You're going to erode the

13:28

confidence which means you're going to erode

13:31

your personal reputation and the next time you're like,

13:33

oh, I want to do something. I want to launch a business. Oh,

13:36

no, no, no. I'm not going to do it because I don't trust. I'm

13:38

going to follow through. How often does that happen to

13:40

you? Think about that. If that's happened to

13:42

you, like you want to do something but then all of a sudden you

13:44

stop because of some kind of fear, trace

13:47

back where that fear came from. And nine out

13:49

of ten times that fear came from you previously

13:54

making a promise to yourself or to someone else

13:56

and then not following through. And therefore you

13:58

erode, destroy. the reputation

14:01

with yourself. And so whether

14:03

it's waking up at 5 a.m., whether it's getting

14:05

out there and getting after it in the gym and working

14:07

out, whether it's eating consistently, whether

14:10

it is doing the work that you need to

14:12

do to make the sales calls, to run

14:14

the marketing campaigns, to be able to scale

14:16

your business, to be able to develop into a better

14:19

leader. If you are not doing the

14:21

things that you say you wanna do when

14:23

you wanna do them, each time you don't

14:25

do them and you break those promises, you begin

14:27

to erode confidence, you begin to erode trust,

14:30

and you begin to destroy your reputation

14:32

with self. So then I ask you,

14:34

if you have a bad reputation with yourself,

14:37

how in the world are you going to be a

14:39

promise keeper to

14:42

your spouse, to your

14:44

kids, to your coworkers, to the people

14:47

that you lead, to the people that you love,

14:49

the people who count on you? You

14:51

can't be a promise keeper to them because you

14:54

now have created a pattern of giving

14:56

up, of quitting, of eroding trust, of

14:59

destroying your reputation with yourself. And so you're like,

15:01

well, if I could destroy it with myself, the most important

15:04

person on the planet, myself, surely

15:07

I could let down my kids and be

15:09

a fat, floppy slop with

15:12

gelatinous titties. And I'll

15:14

tell them to work out, but they're not gonna

15:16

work out because I am not a walking,

15:18

talking example of a man that works

15:20

out because I'm a hypocrite because

15:23

each time I say I'm gonna work out and eat right, I

15:25

don't, so I'm fat, I'm sloppy, I'm

15:27

floppy. And I've got milkable titties.

15:30

And you know that your kids are gonna

15:32

be a walking, talking example of exactly

15:35

who you are because as my friend Ed Meilette says,

15:38

people learn more by

15:40

what they have caught than what they are

15:42

taught, right? In other words, we're

15:45

learning more by the things that we see others

15:47

do than what others tell

15:49

us to do. So if you're a parent or

15:51

you're a boss and you're like, hey, do this, but you're not

15:54

doing it, you're a hypocrite.

15:57

You're a phony, you're an imposter. People

15:59

can tell. A child can tell, your spouse can tell,

16:01

your coworkers can tell, your employees can tell, everybody

16:04

can tell. You just, you're fooling

16:06

yourself. And so what

16:08

are the promises that you should have kept to yourself

16:11

that

16:13

you let erode? I would start

16:15

there. Go back and start rebuilding

16:18

that bridge with yourself. Build

16:20

the confidence with yourself by keeping

16:23

the promises to yourself and the four categories

16:25

of life that really matter. Your faith

16:28

as in your, your, you know,

16:30

higher power, your faith in yourself,

16:33

your family, your

16:35

fitness, mental, emotional

16:38

and physical fitness, your finances.

16:41

If you say you're going to make 10 sales calls a day,

16:44

make 10 sales calls a day. Don't stop at

16:46

nine. If you say you're going to close 10 people

16:49

a day, then make as many calls you

16:51

need to make to close 10 people. Do

16:53

not go home. Do not go past that

16:56

line unless you close those 10 people. Because

16:59

when you say you do something and then you

17:01

do it, you begin to stack wins

17:03

and the wins begin to compound. You

17:05

understand? And when wins begin to compound

17:07

for a man, you start finding momentum.

17:10

And when a man finds momentum, he starts falling

17:12

into inertia. And when you have inertia

17:16

in terms of winning or losing,

17:19

you tend to stay in inertia. And

17:21

that is why if you're a sloppy

17:24

fat jerk on a couch

17:26

playing video games in your mom's basement with

17:28

Cheeto dust in your belly button, it's

17:31

so hard to get up off that couch, isn't it?

17:34

Like that couch has like your butt print built

17:36

into it now. It's got like

17:38

all the remnants of all the bullshit

17:40

process snacks that you eat in

17:43

to the couch cushions because you

17:46

are stuck in this inertia of being a

17:48

loser, of constantly saying

17:50

that you're going to make the change today. Today's

17:52

the big day. You're going to give up drinking.

17:55

You're going to give up vaping. You're going to give up

17:57

alcohol. You're going to give up pornography.

18:00

Like give up being an asshole and then

18:02

you don't. You continue to repeat the

18:04

patterns. And the question I get more often is how

18:06

do I do it for like three or four

18:09

weeks and then I go back to my old patterns.

18:11

How can I stay consistent? And

18:14

I said this on a live, on a YouTube

18:17

live yesterday. I said well, because

18:19

it was like ten people asked that same question. I

18:22

said if I had a pistol

18:25

to the head of a loved one that you

18:27

really care about and I said, like

18:29

Jules from Pulp Fiction, I'm

18:31

gonna kill this motherfucker. I'm gonna kill this motherfucker

18:34

unless you consistently do what you say you're gonna

18:36

do. I bet for an entire year, for

18:38

an entire decade, for the entire span

18:41

of your life, you would consistently do

18:43

what you say you're gonna do. Because

18:46

now you have something at

18:48

stake.

18:49

There are consequences that

18:51

if you don't follow through with the thing you were gonna

18:54

say, click goes

18:56

the pistola, right? And I share

18:58

that with you because that's the thing. You guys don't set

19:00

up consequences in

19:03

place so that you

19:05

know something happens if

19:07

I don't do this. Because

19:10

if you had consequences in place, then

19:12

you would be like, you know what? I'm gonna do this. I'm

19:15

gonna do this no matter what, no matter how I feel,

19:17

no matter what day it is, no matter if it's raining, if it's

19:19

cold, if it's hot, if I didn't sleep well, if I'm tired,

19:21

if I'm exhausted, if the day didn't go

19:23

my way, if I had nightmares in

19:25

my dreams, I'm gonna do this because

19:29

I have consequences in place. For

19:31

me, my consequences are this. I imagine

19:33

that my son and daughter, Chloe and Andrew, have

19:36

a live feed, like a live video

19:39

feed that's right on their

19:41

phone of dad. And

19:44

when dad thinks that he's gonna do something and he doesn't

19:46

do it, they get notified and they see like, oh

19:48

shit, dad said he was gonna go train but he didn't.

19:52

Dad said he was gonna go and hike

19:55

three and a half miles but he didn't. Dad

19:57

said that he was gonna do back to back

19:59

Zoom. calls and meetings but he didn't. He

20:02

canceled him. He's an imposter.

20:04

He's a fake. He's a phony. Those are the

20:06

consequences that I've built into my life.

20:09

Like I would literally go and tell my kids that guys

20:12

I actually let you guys down. I'm supposed

20:14

to be a walking talking example for you

20:16

guys as a father, as a

20:18

future adult, yet these

20:20

are the things that I didn't do today even though I had

20:23

it on my list to you because well I just didn't

20:25

feel like it and I let you guys down. I've

20:27

had that conversation with myself. So

20:30

while there's no live feed, I

20:32

imagine there's a live feed on Andrew

20:34

and Chloe's phones and that dad always

20:36

does what he says he's going to do no matter how

20:39

he feels or what circumstances get in the way.

20:42

What circumstances get in your

20:44

way? Well if you've built some consequences, no

20:46

circumstances would get in your way. And

20:49

so once you understand that your reputation

20:51

with self is paramount, is the most

20:53

important thing because your reputation with yourself

20:56

is confidence and consistency, right?

20:58

And by the way it goes like this. It goes confidence, consistency,

21:01

congruency,

21:03

character,

21:04

competency, right? That's

21:07

it. Your reputation are those five things.

21:10

Confidence, congruency,

21:12

consistency, your character and

21:15

competency. You keep those five

21:17

things squared away and you have

21:20

a rock solid bulletproof reputation.

21:23

Now once you have this reputation with yourself that

21:25

you are the man that you say you want

21:27

to be. By the way those of you that are

21:30

struggling and suffering with anxiety and

21:32

overwhelm and depression and

21:35

white knuckling through life, if you're

21:39

wondering what all those feelings are, those low vibrational

21:41

frequencies that you're feeling, right?

21:43

Because

21:46

shame,

21:47

guilt, anxiety, depression,

21:51

overwhelm those are all like really low vibrational

21:53

frequencies. The reason

21:55

you're experiencing those is because that is your conscience

21:58

telling you that dude you are not being

22:01

the congruent man that you're meant to be. You

22:04

think that you want to do this, you say

22:06

you want to do that, you set the alarm to wake up, but then

22:08

you don't do any of that, so you're incongruent

22:10

and your conscience shows up in

22:13

the form of anxiety, depression, overwhelm,

22:16

shame, guilt, right? And

22:18

so if you're going to stop drinking, stop. If you're

22:21

going to stop vaping, stop. Yeah,

22:23

but what do I do if I go

22:25

back to it? Just...

22:27

The answer is that simple, just think. Just

22:30

think.

22:30

Well, what if I just can't? Well,

22:33

think of a consequence. Goes back to consequences,

22:36

right? So now that we've established this, we've

22:38

got reputation with self, we have to think about

22:40

reputation with others,

22:43

right? Because if you truly want to achieve anything

22:45

in life, no man is an island.

22:47

We all stand on the shoulders of giants. And

22:50

what I mean by that is standing on the shoulders of

22:52

giants mean there's always going to be some

22:54

person that helps you out. When people

22:57

put shit on social media that says, self-made

23:00

man, I'm a self-made man, I'm a self-made man,

23:02

none of us are self-made.

23:03

None of us. If not for anything,

23:06

even the trauma that you got, even

23:08

the beatings

23:10

that you got and bullying and

23:14

whatever happened to you that put this rage

23:16

and this motivation inside you, that

23:20

helped you become the version of you that you are. So

23:23

you are not self-made. So in the

23:25

very worst case scenario, the people who

23:27

did you wrong really

23:29

helped build the savage human that you are

23:31

to become successful.

23:34

But more likely, successful

23:37

people have had people

23:39

come into their lives throughout their journey. I

23:42

know I have off the top of my head, I can think of 15 to 20

23:45

people easily that have come into my life

23:48

and have been the giants that

23:50

I've been able to stand on their shoulders and

23:53

be able to move up to

23:55

the next level, at which point then I help

23:57

others come up with me. Right?

24:00

all standing on the shoulders of giants, make no mistake

24:02

about it. And if you want to stand on the shoulders of

24:04

giants, then those giants have to be able to trust

24:06

you. There has to be a level of honor

24:09

and respect. And if you want honor

24:11

and respect, then you must have great reputation

24:14

because if you do not show up, if

24:16

you do not ask yourself

24:19

what's in it for them, like if you just show up and you go,

24:21

hey, here's all the things I want. Well,

24:24

have you thought about looking through

24:26

that other person's lens and seeing what they

24:28

want out of this relationship, what they want out of

24:30

this experience, right? Someone

24:33

who has a high reputation is someone who

24:35

shows up with the giving hand. They

24:37

are value-driven. They show up with

24:39

delivering value with zero expectation

24:42

in terms of getting anything back. That

24:44

part is important. They show up and they go,

24:46

you know what? I know we're about to negotiate here. We're

24:48

about to start a business partnership or whatever, but

24:51

I want to look at things through your lens. In

24:54

fact, I've got a live event coming up.

24:58

Those of you that are in Australia, by the way, you're

25:00

going to love this. July

25:03

of 2024, I

25:05

will be doing a three-city

25:07

tour because of Fizz

25:10

Productions out there in Australia.

25:13

I'll be in Sydney, in Melbourne,

25:16

and in Brisbane. And

25:19

yesterday, Joan and I, my assistant

25:21

and I, were talking to the production company

25:23

that's paying me to come out

25:25

and do the three-city tour. They're

25:28

talking about they got these 2,000 people

25:31

venues that they've booked in these three

25:33

cities. I said,

25:35

so how are you monetizing

25:38

this? Because I know you're paying me a lot of money to come out

25:40

there and I appreciate that, but how are you

25:42

guys monetizing this? I'll help fill up the seats.

25:45

I'll promote this event throughout

25:47

my social media and whatever.

25:49

The thousands of people from Australia who follow me hopefully

25:52

will come to this event. How are you guys going to monetize

25:54

it? They go, well, we've got three or four different levels

25:56

of ticket sales from the

25:59

low level at 500... dollars to the high level

26:01

at five thousand dollars where they get to meet you afterwards

26:03

and have dinner with you and meet and

26:05

greet and ask questions, take pictures, etc. I'm

26:08

like cool. But cost of production is going to be pretty high guys.

26:12

We've been running events for 13 years. Cost of production

26:14

is going to be pretty high. Ticket sales aren't going to be enough. They

26:16

go, well we also have some sponsors. I

26:18

go, okay, ticket sales and sponsors

26:20

will now get you to break even. Now

26:23

what? If you're not running these three events to

26:25

make money and you're just like I

26:27

want to break even, that's not a really

26:30

good business model. Now what? They're

26:32

like, well we're stumped. They said, do you guys have

26:35

anything that you can sell? Like do you

26:37

guys have a coaching program? For all these people that

26:39

come to this place, do you have a coaching program

26:41

that they could subscribe to for the next 90 days

26:44

where they can get added value, added

26:46

coaching, they can get some kind of

26:48

mentorship, guidance, structure once

26:51

they leave this event. They're like, no we don't. I'm like,

26:53

well look, if we're going to have 2,000 people

26:57

per venue across

26:59

those three cities, why

27:01

don't you consider creating a coaching

27:04

program that maybe 20% of the audience will

27:06

buy and if you do, now

27:09

you've not only added more value to

27:12

that 20% who buys but you've

27:14

also put yourself in a position

27:17

that you're going to be financially profitable

27:20

and not just breaking even. And

27:22

they're like, dude, what's

27:24

in it for you for doing this? Well, nothing.

27:28

Nothing. You've already paid me. You've already paid

27:30

me. What's in it for me is I want to

27:32

be able to help someone else because I realize

27:34

this could be a long term relationship. Any

27:37

kind of relationship I go into, I go into it with

27:39

a giving hand. And just

27:41

because they've already paid

27:43

me, my mentality is

27:46

not, well, I don't care

27:48

how they fill up the seats. I don't care if

27:50

they monetize. I don't care if they're break even

27:52

or lose money. I do care because they seem

27:54

like a great, great team. They seem

27:56

like they know what they're doing, but I realize

27:59

they're missing one. one very critical

28:01

component. I've been doing big live

28:03

events for 13 years. What's

28:06

lost on me to share this with them, right?

28:08

And it was so easy to share this with them and therefore

28:11

help them be able to monetize

28:13

this event and add more value to people and

28:15

therefore establish a better

28:18

reputation with them. I

28:20

bet they're like, damn, we just expected B to come on

28:22

here and say like, what are the flights? Make sure

28:24

I'm flying first class or private from one city

28:26

to the next. I wanna stay in five star hotels.

28:29

Instead, B was asking like, what's your method

28:31

of monetizing? How are you gonna fill it up? How are

28:33

you gonna add value to the people's lives? That

28:36

is how you wanna show up with a giving hand. So anytime,

28:38

like you want your reputation to be better with others,

28:41

like start thinking about what does the other person

28:43

want out of this relationship and find a way

28:45

to deliver it without any expectations, number

28:47

one. And when you do that, you're able to then

28:50

start, for

28:52

lack of a better term, controlling

28:56

how people see you,

28:59

the conversations they have about you, both

29:02

in front of you and behind your back. And

29:04

there's something also very important about here. It's

29:07

not just your reputation across

29:10

the community with others. But remember,

29:12

your last name, your name is shared

29:15

with your siblings, with your parents, with

29:17

your ancestors, and with

29:20

the generation of your family that's coming

29:22

into the future. The Koolian last

29:24

name existed,

29:27

exists, and

29:29

will continue to exist. And

29:32

I could either continue to build the reputation

29:35

of the Koolian last name, or I can erode

29:37

it now and really,

29:39

I guess,

29:42

be disgraceful of

29:44

my family members and ancestors

29:47

that have died and be

29:50

damaging to the reputation of the generation

29:52

to come, of my nieces and nephews, of

29:55

my children, right? So it's important

29:57

that I manage my reputation well. So

30:00

that I not only have great reputation with self.

30:03

I not only have great reputation with others so

30:06

that I can Effectively control

30:08

how I'm seen how I'm talked about what

30:10

people think of me that matters right

30:13

because it is your social credit score, especially

30:15

in the industries that you're in because When

30:18

your reputation is good You

30:20

have the opportunity to gain Things

30:24

right there's opportunity gained when

30:26

your reputation is shitty like

30:28

recently someone reached out to me on social media and

30:31

they're like, hey, how do you feel about so-and-so and

30:33

their coaching program and I

30:35

was like, oh so

30:38

on their coaching program easy. I think they're a piece of

30:40

shit. You should not work with them they're

30:42

liars and phonies and Assholes

30:46

and you can tell them I said that because that

30:48

person that they're talking about came

30:51

and joined one of my masterminds many years ago and

30:54

Me and Joe polish have a term that we

30:56

share It's like there are coaching clients

30:58

and there are poaching clients some people

31:00

join your coaching group and

31:02

pay the monthly fee So that over the

31:04

next couple months they can start poaching clients out

31:06

of there Well that jerk did

31:09

exactly that and I get it it happens

31:11

from time to time

31:12

but

31:13

Because he had put out there that yeah, you know I

31:15

was mentored by Baydros so that he can get

31:17

coaching clients This person reached out

31:20

to me on DMS and I was like, yeah, you

31:22

don't want to work with them You don't want to pay them 2,500 a

31:24

month. They're fake. They're phony. They're scammers You can

31:26

go tell them that I said that because I

31:28

know for a fact that they are

31:30

right their reputation is shot with me

31:33

And I would have no problem making a selfie

31:35

video and putting it on social media If

31:37

it got to that just to prevent more people

31:39

from working with this crook So

31:42

you see how important it is that is opportunity

31:44

lost for this guy But if his reputation

31:47

was good It would be opportunity gained

31:50

if he came into my coaching program if

31:52

he if he just added value if

31:54

he Did the work and

31:57

then he eventually left my coaching program

31:59

and then launched his own and then

32:01

started acquiring leads and clients

32:04

and then he started using me as

32:06

a sales tool for

32:08

a lack of a better word like hey I've worked with Baderos,

32:11

guess what? I'd be like yeah man he's a stud,

32:13

I've coached him up and I would totally trust

32:15

him to coach you up but I can't trust this

32:18

guy so I have to shit on him, you get that?

32:20

And so that is very important, there's opportunity gained and

32:22

opportunity lost depending on if your reputation

32:25

is good or shitty and you get

32:27

to decide how your reputation is. So

32:29

then let's finish with this, how do

32:31

we build your reputation? One, keep

32:34

your promises, keep your word, keep your

32:36

promises to yourself, keep your promises to others,

32:38

simple enough. Number two, do the right

32:40

thing, just do the right thing.

32:43

Sometimes it's easy to say

32:46

I don't have to do the right thing because I'm alone, no one's

32:48

going to see and I

32:51

can get away with taking the shortcut.

32:54

Do the right thing anyway, trust me. You

32:57

don't want the universe to see because

32:59

then you start acquiring karmic debt and

33:02

you don't want to start building karmic

33:04

debt, you want to build your

33:06

goodwill bank account. You want the

33:09

universe to go this person's such a good human

33:11

that I'm going to open

33:13

doors for him, not close

33:16

doors for him because of the karmic debt,

33:18

right? So you do the right thing. Number

33:21

three, be consistent, just be consistent.

33:24

Number four, be reliable, don't flake on

33:26

people, be that reliable person, be

33:29

that north star for others. And

33:32

number five, apologize when

33:34

you fucked up. If you did something wrong, apologize.

33:37

And I'm going to teach you guys the proper way to apologize.

33:40

Most people don't know how to apologize these days. The

33:44

proper way to apologize is simple. It's a three-step

33:46

process. I'm sorry, here's

33:49

how I screwed up and then you say how you

33:51

screwed up. What can I do to

33:53

make it right?

33:55

See,

33:57

when you actually screw up and

33:59

you... own up to it that way. I'm sorry.

34:03

Here's what I did to screw things

34:05

up in our relationship and our friendship and our business

34:07

partnership or whatever. What

34:10

can I do to make things right? It

34:13

doesn't matter almost. It doesn't almost

34:15

matter what you did. The person on the

34:17

receiving end of that apology would be like holy shit

34:20

that is a sincere apology. And

34:22

they might say well I appreciate that. There's nothing

34:25

you can do to make it right but just you apologizing

34:27

that way as far as I'm concerned

34:29

we're good. Or they might say you know what thanks for

34:31

apologizing. You're right you did screw it

34:33

up that way and here is what you can do to make things

34:35

right and then you should go out and make things right.

34:38

And what that does again is it builds upon your reputation

34:41

instead of eroding your reputation. So

34:44

I want to let you guys know that all men all

34:46

men judge each other by their reputation,

34:49

by their honor, by their follow-through,

34:51

by their word. And so

34:54

if you are not building your reputation

34:56

actively, if you are not actively protecting your

34:58

reputation, if you are not it's your personal

35:00

brand. Your reputation is your personal brand.

35:02

It's how you are seen by

35:05

others, your peers and the world.

35:08

If you're just constantly breaking promises to yourself

35:10

and others left and right, you my

35:13

friend have a damaged, broken,

35:15

eroded reputation and therefore

35:17

your confidence is shot, your opportunities

35:20

are lost and your life sadly

35:22

is probably a mess. And so with

35:25

that said I want you to focus on building

35:27

your reputation and spend years

35:29

and years and years protecting that reputation

35:32

not only for yourself but to respect

35:34

your ancestors who carry your name and

35:36

also to show love

35:38

and respect to the future generation

35:41

who's coming after you who

35:43

are gonna carry your name. Guys thank

35:45

you so much for watching and listening to this show. I appreciate

35:48

you all if you got value from this show and

35:50

you're watching this on YouTube. Please subscribe. 72%

35:53

of you watching this are not subscribed

35:56

in fact and leave a

35:58

comment, give us thumbs up if you're on... Spotify

36:00

and iTunes, please share this and leave us

36:02

a review. That would mean a lot, a

36:04

five-star review. We want to make sure

36:06

that we are able to help more men achieve

36:11

money, meaning, and self-mastery. That

36:13

is what this show is about. And so with that said,

36:15

remember this, that average is the enemy.

36:18

Success is your responsibility, and change

36:20

can take place in an instant if

36:22

you are willing to flip the switch. We'll see

36:25

you next time. What's the difference between me and you? Me and

36:27

you. Back

36:30

with you. Was only when the run to win

36:32

the win, so I was canning with a gun and a screw.