*** This Interview Was Done As "Radio Mundial" With Co-host Julio Trejo. The Show Is Now "Beer Bands Biz" With Ray Ricky Rivera.

We talk with Boyle Heights native, Viva Mescal (Mickey Miranda), on the importance of authentically cultivating a fan base, building leverage as an independent artist and what it means to be in control of your own career in a post pandemic music industry. As the founder of hip hop collective and production team, “East of the River,” Viva Mescal has positioned himself as the architect behind the current hip hop movement out of Boyle Heights/East LA. With a keen eye for marketing and branding, Viva Mescal is on the cusp of breaking nationally in the U.S. He continues to independently release music consistently while growing his reach daily. With international tours already in his repertoire, Viva Mescal is building a solid foundation for global appeal.

Viva Mescal Links: Spotify: https://open.spotify.com/artist/5DKkWwiANj8Qtd6xXAHpYbIG: https://www.instagram.com/vivamescal/Website: http://www.vivamescal.com/

Intro Music Used By Permission Artist: 40 Watt Hype.Song: Mas Y Mashttps://music.apple.com/us/album/mas-y-mas/369229887?i=369229987&fbclid=IwAR1dhx4RKqx9G7jubS5I_qB7CTyM0RleLn3Re8hbkoQe8--12p0TF-qvSS0

The Radio Mundial Podcast is recorded by Elijah Raziel at La Banda Elastica Radio in Highland Park, CA. Mixed and edited in post by Ray Ricky Rivera. *This interview was done remotely with everyone at their respective homes during the Covid-19 stay at home orders.