Amy Lyle is the bestselling author of The Book of Failures and We’re All a Mess, It's Okay. Her story is completely unique from anyone else's we’ve had on the show, from how she marketed her books, to the reasons for writing them.

Her book launch cost as much as a wedding, where she had over 300 people physically show up. She also isn’t afraid of getting down and dirty with optimizing the backend of her book and nailed it with her keywords & ads to keep the book selling well beyond the launch. 

This all kept her book #1 in the huge amazon category of humor and entertainment for over a year.

She marries traditional book marketing and modern digital marketing so well and so I found her to be an incredible resource for fellow authors.

We also talk about how she gets speaking engagements, TV appearances, and some mistakes she made that you can avoid.

She’s also a stand up comic which makes for a very fun episode.

Amy’s book

Amy’s website

Amy’s Podcast: In the Burbs