On today’s episode the Bitches sit down for a super behavioral conversation with Nicole Williams, talking all about the sneaker industry and what it means to be a sneakerhead. Casey was skeptical about this episode at first given that she owns legit one pair of sneakers, but once the behavior principles started rolling, she was down AF. Get ready for a wild ride through tons of concepts including selectionism, limited holds, motivating operations and preferences while applying it to a real-world concept, buying sneakers! Even if you don’t own many pairs, this application of behavioral concepts is relatable to everyone! So, tune in or miss the F out!

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