Shlomi Ron is the CEO of the Visual Storytelling Institute. He co-founded the institute after 20 years of digital marketing with some of the largest brands in the world. Its purpose is to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media.
Shlomi is an author and his latest book is “Total Acuity: Tales with Marketing Morals.” In it, he offers readers relatable real-world stories that reinforce the powerful visual storytelling principles.
We talked to Shlomi in the days just prior to Miami’s 2nd wave in the Coronavirus pandemic about the value that visual storytelling can have on pro-social initiatives such as homelessness. We also discussed the challenges advertisers and brands have at capturing our attention and some tips for accomplishing that.
We were also introduced to the concept of Social Semiotics, the way communication tools vary in social settings and context.