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Marketing Myopia: What brands can learn from Kodak’s failure

Marketing Myopia: What brands can learn from Kodak’s failure

Released Monday, 14th June 2021
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Marketing Myopia: What brands can learn from Kodak’s failure

Marketing Myopia: What brands can learn from Kodak’s failure

Marketing Myopia: What brands can learn from Kodak’s failure

Marketing Myopia: What brands can learn from Kodak’s failure

Monday, 14th June 2021
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Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.

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Behind the Brands: The Marketing Podcast

Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns

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