Pat Kelly and I have had some amazing guests on Behind The Mask but nothing quite prepared us for this. Sit back and immerse yourself in this masterclass courtesy of leading shopper & consumer behaviouralist, Ken Hughes. From signing up for the wrong race, to the five components needed for recovery, this episode is jam packed with inspirational insights. For anyone who has been lucky enough to take in one of Ken's keynotes, you'll know that this is a must listen. With the added benefit that for the most part, our dynamic duo piped down for once.