Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases.
Topics and times:
- Weekend box office compared to previous years - 0:16
- Box office overview - 1:40
- I.S.S. audience analysis - 3:46
- I.S.S. and holdover marketing recommendations - 6:13
- What’s coming next week? - 8:44
- Vista Group Customer Conference - 10:23
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Box Office Overview:
- Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.
- The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.
- Wonka held 3rd position with $6.4M domestically.
- Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.
- Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.