Tasha Cooper (T.C.) Coleman, Esq., CEO of Upward Action LLC, is a brand development consultant, social media and digital marketingstrategist, author and keynote speaker. As an attorney for a decade,T.C.’s unique combination of business and legal backgrounds fuels herability to help clients build and strengthen a wide array of business generating initiatives, including brand development, digital marketing andsocial media strategy, and relationship development. She travels the country and employs technology (e.g., Second Life) to speak toaudiences about the practical and measurable implementation of new media and interactive marketing strategies for accelerated businesssuccess in the 21st century. She has authored numerous articles on rainmaking, personal branding, corporate brand development, businessblogging, Internet marketing for professionals and social media marketing strategy.