Berlin’s Sleeping Beauties. Episode 8: Philip Ibrahim, The Student Hotel   Value Bombs:   Hear about:   How it really is today in the Berlin’s hotel scene – warts and all!   What ideas innovative hotel managers are having to raise some revenue but above all the spirits of their staff!   The heart rendering story of some lifelong hoteliers who have had to close their properties   The challenges of trying to keep your furloughed staff motivated    How students are literally saving the day for this hotel!!   We are talking today to Philip Ibrahim, one of the legends of the Berlin hotel scene and how he is managing to keep his (and his staffs) head above water in The Student Hotel… his new baby.     It all looked so promising when we last spoke in January… he had recently taken over the role of Hotel Director in a new and dynamic hotel and was part of a fas- growing innovative chain of hotels….   But that was in January….   Now, and over the last months he has been reduced to a managing a cost cutting exercise and keeping his furloughed staff motivated… which if anyone can then it is Philip!   He shares with us some of his heart rendering stories of life long hotelier colleagues as they have been forced to close their properties as well as some of the more, shall we say, innovative ideas he has tried to introduce to bring a bit of life back into his very young hotel!!   Berlin is in limp home modus right now, but it is surviving and looking forward to better times and Philip is an inspiration when it comes to positive thinking.   https://www.thestudenthotel.com/berlin-mitte/ Philip Ibrahim   Mark Felstead www.mcf-consulting.eu   Subscribe   Apple | Google | Spotify | Stitcher | iHeart   A Podcast Company -  is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com