Today, we are going to talk about web analytics. Digital marketers had access to an unprecedented amount of data Which allowed them to know exactly which of their campaigns did and didn't work. This new type of analytical marketer was trained to use data to make better business decisions. The problem is that a lot of digital marketers don't really understand Web Analytics.

Web Analytics is the process of tracking, understanding and making data-driven decisions that generate business growth. This episode will teach you exactly how to do this even if you have zero analytics experience.