Season One has come to a close, and now is the time to revisit an episode that we recorded right before the outbreak of COVID-19. Confession time... we didn't know where to place Kate's episode in our schedule once the pandemic began. It felt too normal. So, we kept it in the vault for a few months, but now we are ready to release Kate Wolff onto the world. AS CEO of Lupine Creative and Co-Chairman at DO the WeRQ, Kate has partnered with BIG brands. We're talking names like HBO, LG, Google, and Pokemon Go. From the beginning of the interview to the very end, Kate drops knowledge and truth bombs about the current state of advertising and what the industry will look like in the future. https://www.lupinecreative.com/Best Behavior Creative Club. A Designsensory (https://designsensory.com/) Original Production.This is a podcast for the people who make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. Best Behavior Creative Club is one of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).