Published on 26 Jun 2017. Jeni Britton Bauer founded Jeni’s Splendid Ice Creams in 2002 to make better American ice creams. In the decade plus since then, Jeni’s has grown to become one of the leaders of the movement for higher-quality pints. In her conversation with Helen and Greg, the ice cream maker reveals the secret to coming up with her uber-creative ice cream flavors, explains how she came out ahead of a 2015 listeria outbreak, and grapples with mixing ice cream and politics.