"Transactional relationships are like dirt...they're not worth a thing, you know?"

What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(00:42) - Jimi Letchford's Role and Background

(03:13) - Discovering CrossFit and Military Connections

(06:17) - GORUCK's Relationship with CrossFit

(11:03) - Transition from CrossFit to GORUCK

(16:16) - Leadership and Influential Moments

(22:23) - Building Culture and Community at GORUCK

(26:13) - Planning for CrossFit Games and GORUCK's Role

(34:15) - Affiliate Partnerships and Supporting the Community

(44:11) - Future Initiatives and Experiences with GORUCK

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

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