Randy Wilburn is the creator and regular contributor to the Zweig Letter Podcast, a member of the Zweig Group, and the host of his show (currently on hiatus) - The Randy Wilburn Show.  On the Podcaster's Life he discusses the reach of the Zweig Letter Podcast, when clients become listeners, and how you should treat your audience.  Randy is in the unique position of having created and produced his own show and being a major part of a 'branded' show.  He gives us a brief family history lesson about his grandfather being the first black network newscaster (ABC News, 1962), and he shares some encouraging messages for aspiring podcasters.