In the latest episode of Best of Success, RC Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential within CRM data for expanding customer reach, advocating for the integration of technology, such as big data analytics, to drive informed decision-making in marketing and business growth.