Richey Nelson, a third-generation roofer, co-founded Roofr with Kevin Redman to address a gap in connecting homeowners with roofing services, initially offering a free aerial-imagery measurement tool to entice contractors. This tool's success led to the development of an aerial-imagery reporting tool that met a crucial need in the market. Nelson envisions Roofr as a comprehensive sales platform integrating aerial imagery, measurements, proposals, contracts, payments, financing, and a new roofing CRM, aiming to be the all-encompassing software for roofers to manage their businesses seamlessly.