The Holidays are a great chance to sell books, right? True...BUT they're also a horrible time to try to sell books. Why? Because competition is fierce. Everyone is bombarded with ads, they're way stressed with too much to do, and they're more d

Holiday Book Sales: How to Sell Your Book During the Holidays without Being Obnoxious

Nov 15th, 2019 21m 41s

Bookstores and Publishers, How do they interact?

Sep 27th, 2018 4m 44s

Lara Helmling explores some of the interactions and nuances of Publishing houses and bookstores

Becoming a Bestselling Author on Amazon

Sep 25th, 2018 8m 8s

Lara Helmling Explores the pros and cons of becoming a bestselling author as well as the process of doing so.

The TOP 3 things editors look for in your marketing.

Sep 19th, 2018 6m 19s

Lara Helmling Goes over the Top 3 things that editors look for when they ask for a marketing plan.

Why the celebrity culture is bad for authors.

Sep 17th, 2018 7m 58s

Lara Helmling explains why our well known celebrity culture in marketing is NOT good for authors and their book sales.

Publishing INSIDER, The role of Bookstores in Publishing Decisions

Sep 13th, 2018 6m 59s

Lara Helmling goes in and describes some of the lesser known interactions within the publishing world, today we talk about how bookstores can actually affect the publishing of any particular book.

Making your marketing POP

Sep 11th, 2018 6m 16s

Lara Helmling gives quick and easy tips on how to make your marketing different and catchy to the eyes of your audience.

The Three P's of a Successful Book Launch

Jun 6th, 2018 9m 56s

The road to success as an author is paved badly. There are potholes everywhere. Regardless, you can make it through to the finish line with the 3 P’s. In today’s episode, you’ll get encouraged. You’ll realize that success as an author sometimes

5 Tips to Launching on Social Media as a Fiction Author

Jun 5th, 2018 11m 6s

Social media marketing. Most authors would rather have a root canal. Yet we all know we can’t ignore it. These platforms are part of a vast network filled with readers who would love your book. Today you’ll get 5 important tips on how to stop w

The #1 Thing You Need in Your Branding if You're a Fiction Author

May 31st, 2018 8m 4s

For authors I work with, branding is one of the most confusing things about marketing. Today I simplify the whole mess down to one thing. Get this one thing right, and you can stop worrying about your branding and focusing your attention on whe

To Sell Your Book Stop Thinking about Your Book

May 31st, 2018 9m 7s

To sell your book successfully, stop thinking about it. Stop telling readers ‘about’ your book. Instead, show readers how your book will give them an experience, a solution, an escape. Learn to tune into your readers and connect with them in a

How To Get (and Keep) Your Readers' Attention in Your Marketing

May 31st, 2018 9m 2s

On today's episode, you get the number one mistake authors make when trying to get readers' attention...Book signings, tweets, and guest blog posts...if you're an author you've tried it all. So what's your bottom line like? If you're like most

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