#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen significant improvements in revenue by using Pickfu. Tune in to learn how market research can help optimize your advertising strategies.

Key Takeaways:

• PickFu provides quick and private market research through targeted polls, which can significantly influence e-commerce success on platforms like Amazon and Walmart.
• Market research should be iterative and conducted before committing to product investments to avoid costly mistakes and ensure consumer resonance.
• PickFu stands out from other research tools by being user-friendly, making market research accessible to all types of users.
• Video and AI content is increasingly important in e-commerce and advertising, and PickFu is adapting to allow testing of these mediums for better ad performance.
• Testing creatives and making data-driven decisions with tools like PickFu can lead to immediate ROI and sustainable business growth.

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