ON How A Small Fashion Business can effectively create change and even lead change. (3:28)  

ON How Can A Small Fashion Business Be Seen And Heard in a Noisy World and Why Seth Thinks it's Great News to be Copied (5:46)  

ON The Purpose of Words: To CONNECT (8:41)  

ON Idiosyncrasy (10:58)  

ON Empathy (12:14)  

ON  The Smallest Viable Audience (12:47)  

ON Authenticity (13:37)  

ON Why Running A Business Is  A Creative Endeavour (14:21)  

ON Tools For Modern Business Owners That Want to Make A Difference (16:33)  

ON How Seth Chooses Which Projects to Work On (18:54)  

ON Showing Up and 8000 blog posts in the time capsule for future generations (20:26)  

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CONNECT WITH Seth Godin

Seth's Blog: https://seths.blog/

Seth's Podcast AKIMBO  https://www.akimbo.link/

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MENTIONED IN THE CONVERSATION:

Rana Plaza Disaster

blog post: Tools For Modern Citizens

Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

AKIMBO Season 9 - Episode 20, the question asked at 17:17

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Check out Seth's on Wikipedia

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Host: Leekei Tang

Contact: hello (at) betterbusinessfounder.com

Music credits: Ukulele Fun by Liosound Music / Wooden Xylophone by Floraphonic