Tyler Stephens, a seasoned performance marketing expert, shares his journey from dropshipping to mastering video creatives for e-commerce. He emphasizes systematizing creativity and using AI for efficiency. Learn about challenges like profit margins, core business strategies, and achieving work-life balance. Tyler offers practical advice on building a sustainable business model and using data-driven strategies to optimize decision-making. Gain insight into profitability and balancing personal and professional life for operational excellence.Tyler Stephens is the CCO and Co-Founder of VisCap Media, a leading online and social media creative agency based in Las Vegas. With a background in photography and videography since 2008, Tyler ventured into e-commerce in 2016, co-creating multiple 7-figure online stores in various different niches. His expertise spans digital media and marketing, focusing on creating captivating content that drives sales and conversions on social media.

💥HIGHLIGHTS: Sustainable Advertising: Tyler stresses the importance of sustainable advertising strategies for long-term success. He advocates for a systematic approach similar to the scientific method for video creatives, ensuring continuous improvement and effectiveness in ads.Focus on Margins and Efficiency: Scaling challenges taught Tyler the necessity of maintaining high-profit margins and staying focused. He restructured his team and defined clear roles to boost profitability and operational efficiency.AI for Efficiency: Through VisCap AI, Tyler explores the efficiency of leveraging AI for media buying and creative strategy. This tool supports the team in working more effectively, aligning with their goal to optimize advertising strategies and cut costs.

📱 SOCIAL MEDIA:Instagram |  https://www.instagram.com/austinzelan/Facebook |  https://www.facebook.com/austin.zee.7TikTok |  https://www.tiktok.com/@austinzelaYouTube |  https://www.youtube.com/@austinzelanofficialLinkedIn           |  https://www.linkedin.com/in/austinzelan/Want to know more about  Austin Zelan? You may visit  http://www.cashflowpreneur.com/

💻  Connect with Tyler Stephens:Instagram |   https://www.instagram.com/viscaptyler/LinkedIn |  https://www.linkedin.com/in/tyler-stephens-836490111/Want to know more about Tyler Stephens? You may visit  https://www.viscapmedia.com/

⏰TIMESTAMPS:00:00 Pivoted to e-commerce, focusing on systematizing creativity.05:23 In-person production allows greater control and iteration.09:43 Prioritizing health and self-fulfillment despite challenges.12:03 Invest in self-development and network with mentors.13:39 Seek diverse peers and higher level mentors.19:27 Reflecting on mistakes, lessons, and business success.22:03 Separating personal and business improved our operation.24:05 Focus on high profit margins for success.29:05 Hired consultants saved time and money.32:05 Using AI to streamline the ad breakdown process.35:41 Success comes with focus and persistence.37:20 Use direct response in ads, read recommended books.40:51 Tyler systematizes advertising for better business growth.