The consumer mindset around what is desired in a home is constantly evolving. Review the latest survey insights from homeowners and single-family renters from around the country. Dive deep into energy awareness, motives, and the current mindset of home occupants. Get a glimpse into consumers' understanding of different energy-efficient programs and terminology and future plans for living more sustainably. Data, design, and marketing messages are paired with real-world examples of how to apply this to the future of homes and communities.

Learning Objectives:

1. Discover consumers' awareness and understanding of environmental factors and terminology;

2. Utilize consumer survey results to adjust your home designs and/or marketing messages;

3. Understand the latest consumer mindset on healthy homes;

4. Gain an understanding of the top motivators for consumers regarding health, wellness, and energy efficiency as they pertain to the home.