I had a friend tell me one day that he felt like he was a 100 w light bulb that was only illuminating 40w of light. He knew that his light had more to give but he was not sure or not willing to take the steps needed in order to maximize his light. You cannot give what you do not have. This year has been a year where some of our lights have dimmed under the torrent of social and business restrictions. As we prepare for 2021 let’s take the steps needed to fully charge so that our light can shine as brightly as possible.

Key Concepts:

Authenticity

Uniqueness.

 Key Issues – Owners Perspective:

Why it is important for you and your business to be authentic?

 How does Authenticity and Uniqueness impact my business?

 What you need to know – The What

As a business owner you are key to your business running efficiently and effectively. As you go your business goes and it is important for you to understand those things that may be dimming your light. These things tend to zap our energy and focus away from running our businesses. There three broad categories of things that we have to look out for to maximize our light: Physical Health, Activities, and Mental/Spiritual. If you are exhausted or drained then you do not have the energy to focus on your business, to lead your employees, to help guide your team to the next “big” thing that you company will pursue. You have an impact on your business. If you are a solo entrepreneur, then you are your business and all of these things directly apply.

 Physical Health (The Executive)

• Physical Fitness
• Lack of Sleep
• Lack of Rest

 Activity (The Executive and The Business)

• Busyness/Overextension

 Mental – Authenticity and Uniqueness (The Executive and their Imprint on the Business)

• Limiting Beliefs
• Worry
• Doubt
• Lack of Self Confidence
•  Lack of Self-acceptance

Steps you can take the light your light shine – The How

Undimming your Light – What are some things that you can do?

 Understand that you have a unique light that the world must see.

Who you are and what you have to offer is needed in this world!

•  Be Authentic in who you are, which will be reflected within your company.
•  Embrace Your Uniqueness and allow you light to shine
• Understand that as you go your company goes
• Take inventory of those things that may be zapping your energy and focus
• Take action to add or eliminate things in your life that will help provide the energy needed to let you light shine.