Show Objectives - The Why

The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. The objective today’s show is to discuss trust and its role in building the relationships that you need in order to create the community that will power your business to the next level of growth. At the end of our time together today you will have an understanding of the essential elements for building and leveraging trust to build community capitol.

Key Issues - Owner Perspective:

If you are in the process of building or attracting your community, know that success does not happen overnight. Building anything takes time and you want to make sure that you have a solid foundation before you start. If you have an existing community then you will understand all the more how to leverage the trust that you have built to continue to expand your community and to covert community members into raving fans of your products and services.

• Relationships are built on Trust
• Trust is built on reliability and consistency
• Trust is built over time but can be lost in instant
• What happens after the sale it almost as important as what lead to the sale.

What You Need to Know - The What

One of the key goals in building a community is to increase your ability to help your customers. Did you know that for the average business there is a 5 to 20% conversion rate that cold prospects will become paying customer? The conversion rate on selling that same product or service to existing customers is 60-70%! It is easier to sell to your existing customers then it is to acquire new customers. This is what you want to build a community around your company, products or brand! 

• The building blocks of trust
• You attract who you are, not just who you project
• Every interaction trains your customers in what to expect
• Communication is about more than words or intent – What is the response

 What You Need to Do - The How

• Understand the difference between customer service and customer experience
• Consider the customer experience and design every interaction with that experience in mind.
• Develop avenues of entry to introduce your potential customers to your company
• Build your audience by continuously providing value
• Build a Trustworthy brand

Note the topics that you are interested in. Set your calendar, listen and apply!

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Shows

Previous: Season 4 Overview – Building Community

Next: Know Your Customer

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