Episode Objectives - The Why

People that show up to your website or receive your emails are looking for the action that you want them to take. Too many Calls to Action (CTAs) confuse your potential customers. Too CTAs will not generate the revenue that you want to grow your business. You have to be clear in the actions that you want people to take or you may lose your opportunity to build the community that you need to create the business or your dreams. The objective of this episode is provide you with the guidance that you need to write better CTAs that will help grow your business. 

Key Issues - Owner Perspective:

• If you don’t ask they will not take action
• You need to be clear on the actions that you want people to take
• People scan first then read your marketing materials

What You Need to Know - The What

1. What is a call to action (CTA)?

A statement that directs your target customer to do something. 

2. The 2 Types of CTAs

• Indirect (Transitional) and Direct

3. The most common form of CTAs:

• Web page buttons
• Opt-in Campaigns (pop-ups, quizzes, etc)
• Linked Anchor text in blogs, social media posts, and online documents
• Email buttons
• Written Text is hard copy forms/documents

What You Need to Do - The How

1. Before you start, make sure that your CTAs fit in nicely with your customer journey. 

Your CTAs are part of your overall customer journey. You want each CTA to move your prospect into a happy paying repeat customer.

2. Start Your CTA with a Strong Action Verb

You want to get straight to the point. Why should I take action and what action should I take? The CTA has to be able to answer these questions almost immediately.

3. Use words that have an emotional pull

Use words that elicit a strong emotional response and create enthusiasm for your product. You want to excite you customer with the action they are about to take. You can use punctuation marks for added excited. The entire CTA should elicit this response and this pairs well with showing the prospect what is in it for them.

4. Remind them of why they should take action

What is in it for them? This is the question that you CTA has to answer. Your CTA should be tied to your value proposition. This will give your audience an incentive to take action. 

• Save time
• Save money
• Create freedom
• Stress less
• Lose weight
• Gain control of your business

5. Make Your CTA Stand Out

It should be obvious by glancing at your materials where your CTA is. This may be a button on the website or a box on the document that is a different color and really draws the attention of the potential customer. 

6. Test, Refine and Test again

Once you have settled on your CTA start putting it to the test. Review the results and make changes as needed and then test it again. Keep working until you find the CTA that will deliver the desired results.

Links and Resources

1. Webinars: Upcoming Webinar

https://link.betteryou4u.com/Webinars

2. Webinar Recordings

• Defining Your Target Market - https://link.betteryou4u.com/targetmarket
• Identifying Your leadership Language - https://link.betteryou4u.com/LLReplay

3. IBGR – Profit Radio - DOWNLOAD the IBGR Growth App

4. Subscribe to the podcast:  https://podcast.betteryou4u.com/

James W Bryant - Helping you Succeed in Business and in Life

LinkedIn:        https://www.linkedin.com/in/jbryant2/

Business Made Simple: 

 https://www.hireacoach.com/James-Bryant

https://www.businessmadesimple.com