In this episode, we talk with Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas.

Matt is a PRSA Board Member in the Las Vegas Valley Chapter and has spent his career in the public relations industry honing his skills as an expert researcher. He uses these skills to help clients communicate with their audiences more effectively, which is especially important when you're working with a diverse audience.

We'll discuss why research is so important in the PR industry, as well as how you can understand the tools to better understand a multitude of research factors.