Data management on the farm has come a long way since the days of keeping a pen and notebook in the tractor. But are farmers capturing maximum value from the "crop" of data they now harvest every year? In this special sponsored edition of Between the Rows, we discuss how farmers are changing the way they use data and what to look for in a data management packages with Krista Kilback, marketing manager for AgExpert at Farm Credit Canada, and Justin Funk, partner of Real AgriStudies. Hosted by Laura Rance.