Learn how to drive viewers’ attention through content

Staying on top and effectively reaching your audience requires a strategic blend of creativity, consistency, and adaptability, especially in the swipe world. You must understand the viewer’s perspective and cater to their interests. It’s crucial to focus on watch time as a primary metric for success, as it helps content rise to the top of algorithms.

My guest is a genius, a multi-talented entertainer, and a data analyst. It’s the one and only Justin Flom. He has over 30 billion views on various platforms like YouTube, Facebook, and TikTok. Justin has successfully captured and retained attention, allowing him to turn his passion into a profitable business. Together, we share insights on how to grab and maintain attention in a swipe-feed world, where every post and piece of content competes for viewers’ time and engagement.

Key Takeaways:

• Novelty and differentiation are crucial in a swipe-feed world
• Paying attention to watch time is essential for success on social media platforms
• Content should be tailored to meet customers’ needs
• The data provided by viewers is more valuable than personal preferences
• Consistency and the frequency of brand impressions help create demand
• Data-driven decision-making is essential for effective content optimization
• The barrier to exit on social media is low, so the content must be highly engaging throughout
• The choice of social media platforms depends on the audience and revenue potential
• Opening shots and novelty are key to capturing viewers’ attention and retaining it throughout the content

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when I talk to Garrett Gunderson. Remember to subscribe to the show to get that episode as soon as it’s released. Until then, be profitable.

Links:

• justinflom.com
• youtube.com/user/justinflom
• facebook.com/justinflomofficial