Lisa Rothstein is the award-winning Madison Avenue ad agency copywriter and creative director best known for creating the famous “Wait’ll We Get Our Hanes on You” campaign that changed America’s underwear. In her own consulting business, she uses insightful copy, cutting-edge strategy and cartooning to help entrepreneurs and teams see and communicate their message in an unforgettable way, and teaches them to write their own great copy to sell their products. She is a published New Yorker cartoonist and a graduate of Brown University.