This past July, Robbie Bach, former president of entertainment & devices at Microsoft, joined us to discuss the strategy that he used to launch Xbox, why businesses should do social good and what it means to be a “civic engineer.”

Bach was at Microsoft for 22 years where he led the creation and development of the Xbox business from its startup phase to the launch of the Xbox 360 console and online gaming service Xbox Live. During his career at Microsoft, he also was a marketing leader in the launch and expansion of the Microsoft Office business and as the President of Entertainment & Devices, he was responsible for Microsoft's gaming, music, video, phone, and retail sales businesses. Today, Bach is a "Civic Engineer" and acts as a strategy consultant to organizations that drive positive change.

This conversation will be facilitated by Case Western Reserve University student Mohamed Mahmoud (CWR’ '22), who is pursuing a BS in Computer Science.

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