Since becoming CEO of Football Australia in January 2020, James Johnson has made the re-establishment of a transfer system his signature reform policy: pushing it in documents such as the XI Principles For The Future of Australian Football and delivering a white paper in January 2021. In an in-depth interview with ESPN’s Joey Lynch, Johnson discussed his proposed reforms of the Australian marketplace, as well as his push for changes to club licencing and the second division in Australia. This included his view on how the former two would affect the women’s game.