In episode 202 of Beyond The Story, Sebastian Rusk welcomes Steve Rosenbaum, founder of Flawless Follow-Up, who emphasizes the role of technology in selling and how it has advanced over the years. They delve into the topic of customer retention and its impact on profitability and highlight the importance of building relationships and the value of unique experiences.
Join Sebastian Rusk and Steve Rosenbaum for valuable insights on maximizing business potential through effective follow-up strategies.
TIMESTAMPS
[00:05:11] Customer Retention and Profitability.
[00:09:43] Discovering Hidden Customer Data.
[00:12:27] Flawless Followup.
[00:14:13] Customer Retention VS. New Acquisition.
In this episode, Sebastian Rusk and Steve Rosenbaum discuss how technology has significantly advanced over the past four decades, greatly benefiting business owners. They highlight their consistent use of technology to increase sales, noting that it has improved the sales process in terms of efficiency, cost-effectiveness, and reliability.
Furthermore, Sebastian and Steve highlight the significance of customer retention in comparison to new customer acquisition. While businesses often invest in advertising, lead generation, SEO, and social media to attract new customers, they emphasize that bringing back past customers is easier and faster. Therefore, prioritizing customer retention can yield better, quicker, and more cost-effective results for businesses.
QUOTES:
SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
Steve Rosenbaum
Facebook: https://www.facebook.com/steverosenbaum/
LinkedIn: https://www.linkedin.com/in/kingoffollowup/
WEBSITE
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
Flawless Followup: https://flawlessfollowup.com/
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