In episode 206 of Beyond The Story, Sebastian Rusk interviews Aleric Heck, founder of AdOutreach, to discuss the power of YouTube ads and how they can help businesses grow. Aleric shares his expertise and insights on the topic, providing valuable tips and strategies for success.
Tune in to gain insights into the world of YouTube ads and Aleric's expertise in the field.
TIMESTAMPS
[00:01:26] YouTube Ads Discovery.
[00:03:52] Sponsorship and YouTube Ads.
[00:05:03] YouTube vs Facebook Advertising.
[00:08:24] The Return of Ads.
[00:14:30] Holistic Marketing Approach.
[00:19:10] Launching a YouTube Ads Campaign.
[00:22:35] Scaling and Leading a Team.
[00:26:33] In-Stream Ads for Channel Videos.
[00:26:38] YouTube Ad Strategies.
[00:30:27] Daily Budget for Ad Campaigns.
[00:34:26] YouTube as a Powerful Platform.
In this episode, Sebastian Rusk and Aleric Heck discuss the effectiveness of YouTube ads compared to Facebook ads. They explain that YouTube's platform, where users are actively searching for content and in a learner's mindset, makes it easier to reach the right audience at the right time with the right message.
QUOTES
SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
Aleric Heck
Instagram: https://www.instagram.com/alericheck/
Facebook: https://www.facebook.com/AlericJHeck
LinkedIn: https://www.linkedin.com/in/alericheck/
WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
AdOutreach: https://adoutreach.com/
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