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Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Released Tuesday, 15th August 2023
Good episode? Give it some love!
Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Breaking Silos for Exponential Growth: A Deep Dive with Carrie Mott, the Force Behind Flywheel Marketing

Tuesday, 15th August 2023
Good episode? Give it some love!
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πŸ”₯ Buckle up, B2B enthusiasts! Our latest episode of "Demand Gen B2B" is sizzling with insights and strategies for every business wanting to supercharge their customer experience. πŸ”₯

Picture this: We’re diving deep into the world of customer experience, amidst the ebb and flow of data silos, digital transformations, and customer advocacy.

In the spotlight is Carrie Mott, a veritable force of nature, the founder and CEO of Flywheel Marketing. With her unparalleled prowess in the realm, Carrie is here to break down barriers and enlighten us on enhancing customer experiences. πŸŒͺ️

Sit tight as "Demand Gen B2B" unfurls:

βž› SAY NO TO SILOS: Carrie's favorite tagline comes to life as she emphasizes the universal ownership of customer experience and data. Are you ready to break down those walls? 🚧

Β βž› CAPED CRUSADERS: Carrie paints a vivid picture of the magic that unfolds when customers become advocates, sharing success stories driven by your products or services. When your customers don the cape, businesses take flight! πŸ¦Έβ€β™€οΈ

βž› DIGITAL BATTLEGROUND: In the era of rapid digital transformation, Carrie delves into why customer digital experience has become the ultimate competitive frontier. Ready your swords! πŸ›‘οΈ

βž› DATA & STRATEGY FUSION: Unpacking the need for both a 360-degree customer view and creative marketing strategies. Beware of silos and embrace innovation for better personalization while respecting privacy.

βž› CHIEF PRODUCT EVOLUTION: Witness the meteoric rise of the Chief Product Officer's role. The stats and predictions are compelling! πŸ“ˆ

βž› MARKETING IN MOTION: A spotlight on the crucial role of product marketing, its external facets, and the shocking revelation that many in this space lack interaction with their customers! 🀯

βž› TECHNICAL TRIBUTE: An ode to the often-underappreciated technical roles that drive, support, and differentiate businesses, emphasizing their importance in transformative times.

Join us in this riveting conversation co-hosted by Ross Webb, as we uncover the intricacies of customer engagement and the brilliant strategies endorsed by the powerhouse, Carrie Mott.

For the B2B aficionados, this one's a treasure trove! Dive in now! πŸš€πŸŽ§

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From The Podcast

Beyond The Vendor Veil: Pioneering B2B Influencer Marketing

Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.

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