A graduate of Stanford University and Cornell Law School, Rich is a 47-year old, world-renowned vegan ultra-endurance athlete, wellness advocate, husband, father of 4 and inspiration to people worldwide as a transformative example of courageous and healthy living.

After succumbing to the sedentary throes of overweight middle age, at age 40 Rich overhauled his life, adopting a plant-based whole food diet and reinventing himself as an ultra-distance endurance athlete.  And just a few years later, Rich clocked top finishes at the Ultraman World Championships and cemented his place in the pantheon of endurance greats when he was the first of two people to complete EPIC5 – 5 Ironmans on 5 Hawaiian Islands in under a week. That’s a full iron distance triathlon — 2.4 mile swim, 112-mile bike and 26.2 mile run…5 of them!