How can I guy who built an obstacle racing empire ever give up? That was the question when Spartan hovered near bankruptcy when its events were cancelled during the pandemic. Joe and Spartan trudged forward and last year Spartan rallied with a profit. After all the money borrowed during Covid, Joe says it seems like the profit is like giving a starving elephant a Tic-Tac. But the races go on, and Joe moves on his goal of making 100 million Americans healthy.