Episode from the podcastBiz Underdog To Topdog

EP38: Necessity Is the Mother of Invention-How Tom and Erin Patterson Built an Empire on Men’s Underwear with TommyJohn

Released Monday, 14th August 2017
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Tom and Erin Patterson didn’t go to school for clothing design or set out to build a business in the already crowded multi-billion-dollar apparel industry.  Hear how paying attention to the common man’s problems lead to one of the best decisions they could’ve made and is paying massive dividends today!
Tom and Erin discuss:
  • Their business background (Hint..it had nothing to do with their current biz)
  • Starting a business in a mega-crowded industry
  • Determining yourr mission and unique value proposition
  • Solving problems with your product
  • Standing behind your products with a guarantee
  • Forming organic A-List and Celebrity Connections early on
  • Authenticity and focusing on making a really good product
  • Forming the right partnerships within your business
  • Working with Kevin Hart and leveraging the power of social media
  • Breaking through the noise with your marketing message
  • Tips on growing an online direct-to-consumer business
  • The initial big break that catapulted their business
  • Their underdog moments and how they have helped them achieve more
  • Using failures as opportunities to learn and grow
  • Continuing to grow during tough economic times
  • NEW THINGS in store for TommyJohn!

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33m 11s
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