Kevin Craine has the author of "The New Game of Selling," Mitch Axelrod on Bizcast. Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. Being in business for more than 30 years, Mitch talks about the old sales strategies being all about manipulation, convincing, and closing the sale. The new approach is about doing what’s right for the customer and the company.Learn more about your ad choices. Visit megaphone.fm/adchoices