Welcome back to BizQuik! Today is the final episode of BizQuik Podcast. After 280 episodes Julie has decided it’s time to end the show. Listen in as she gives her final thoughts on the podcast, and how it was an ever evolving thing, just lik

BizQuikie - What Job are you Hiring for?

Apr 13th, 2023 9m 35s

Welcome to the BizQuik podcast, where we help entrepreneurs and business owners navigate the ups and downs of running a business. I'm your host, Julie Traxler, and in today's episode, we'll be discussing a concept from Clayton M. Christensen's

BizQuiker - Why Does it Matter What My Prospects Pain is?

Apr 11th, 2023 9m 11s

Welcome to BizQuik, the podcast for entrepreneurs who want to stay ahead of the game. In today's episode, we're talking about a critical aspect of sales - understanding your prospect's pain. When you can identify the pain points of your prosp

BizQuikie - Isn't Sales Just A Bunch Of Douchebags Trying To Muscle You?

Apr 6th, 2023 11m 8s

Welcome to the BizQuik Podcast, where we help entrepreneurs navigate the ups and downs of running a successful business. In today's episode, we're talking about a topic that's often misunderstood: sales. Our host, Julie Traxler, will be discuss

BizQuiker - What does "Facts Tell, Stories Sell" mean?

Apr 4th, 2023 10m 52s

Hey there! Today on the BizQuik Podcast, we're diving into the topic of "What Does Facts Tell, Stories Sell Mean?" Host Julie Traxler will be exploring how storytelling can be a powerful tool for businesses to connect with their target audience

BizQuikie - The Top 5 Metrics I Track

Mar 30th, 2023 10m 25s

Welcome back to BizQuik! On today’s episode, Julie discusses exactly what it says on the tin, wrapping up an informative month focusing on data, while sprinkling in some good ol’ fashion mathematics. Themes: Cashflow. CAC. Conversion rates.

BizQuiker - You Cannot Improve What You Do Not Measure

Mar 28th, 2023 11m 10s

Welcome back to BizQuik! Metrics, metrics, metrics! This week Julie skillfully defines what metrics are, why metrics are important, how to track metrics, the types of metrics to track, and how to use the metrics you track in driving the growth

BizQuikie - Top Line Revenue vs. Bottom Line Revenue

Mar 23rd, 2023 4m 48s

Welcome back to BizQuik! It’s March and Julie is still talking about data. In this week’s episode, she makes the crystal clear the difference between Top Line Revenue and Bottom Line Revenue. And how the metrics for both are important indicator

BizQuiker - Why Just Tracking Revenue Isn't Enough

Mar 21st, 2023 10m 7s

Welcome back to BizQuik! Today Julie goes into detail about the various key metrics you should use when tracking the financial health and performance of your businesses, such as: gross profit margin, operating profit margin, cash flow, customer

BizQuikie - You Really Should Track Customer Service Metrics

Mar 16th, 2023 10m 20s

Welcome back to BizQuik! We’re still talking about data, and in this week’s episode, Julie discusses customer service metrics; why you need to be tracking them, how to track them, and what you can do to improve their assessments. Customer Servi

BizQuiker - What the Hell is ROI?

Mar 14th, 2023 9m 9s

Welcome back to BizQuik! In this week’s episode, Julie skillfully breaks down the definition of ROI (Return On Investment), its function as a data-driven metric that’s essential to you, your business, and its investors, and the functionality of

BizQuikie - Using a Business Case for Decision Making

Mar 9th, 2023 11m 14s

Welcome back to BizQuik! In this episode, Julie continues her month-long discussion about data and its importance to your business. And this time she’s focusing on the usefulness of business cases. Listen along as she defines what a business ca

BizQuiker - Every Entrepreneur Needs a Dashboard

Mar 7th, 2023 8m 49s

Welcome back to BizQuik! In this week’s episode, Julie breaks down the 5 reasons every entrepreneur needs a dashboard for collecting data, and the 3 steps it takes to create an effective dashboard that’ll improve business for you, your customer

BizQuikie - Tracking Data that Matters

Mar 2nd, 2023 10m 10s

Welcome back to BizQuik! It’s March! So time for a new month-long topic! And this month, Julie will be discussing data. In this episode, Julie expresses the importance of various metrics in tracking the success of your business. She goes into

BizQuiker - Marketing Metrics that Matter

Feb 28th, 2023 9m 10s

Welcome back to BizQuik! In this week’s episode, Julie warns of the dangers of shallow social media metrics to entrepreneurs. She discusses the importance of revenue over popularity, and the actual metrics you should be using to measure the su

BizQuikie - You're Better Than a Goldfish (kind of)

Feb 23rd, 2023 9m 11s

Welcome back to BizQuik! In this week’s episode, Julie discusses the best way to not only grab the attention of potential clients/customers, but to keep it, with authenticity and genuine connection. She also laments the annoyance, and potential

BizQuiker - You Don't Need Paid Ads

Feb 21st, 2023 9m 17s

Welcome back to BizQuik! Julie’s back! And this week she’s talking about advertising! Specifically paid ads, and the pros and cons of their worth for small business owners and entrepreneurs. Juie also discusses the experienced benefits (and les

BizQuik Takeover - Why You Need a Content Strategy

Feb 16th, 2023 6m 55s

They’re baaaack…! This week’s episode of BizQuik is taken over (again) by Certivium's Social Media Marketing Manager, Frances Jendruczyk, and Certivium Co-Founder, Stacy Traxler. Follow along as they discuss the importance of a social media con

BizQuik Takeover - Why You Need a Social Media Strategy

Feb 14th, 2023 7m 29s

Welcome back to BizQuik! This week’s episode of BizQuik is taken over by Certivium's Social Media Marketing Manager, Frances Jendruczyk, and Certivium Co-Founder, Stacy Traxler. Follow along as they discuss the importance of a social media str

BizQuikie - Should I Post Personal Stuff on my Business Account?

Feb 9th, 2023 6m 39s

Welcome back to BizQuik! In this week’s episode, Julie attempts to answer the question: Should personal posts make it onto your business’s social media pages? Personalizing your business socials largely depend on what type of business you have

BizQuiker - Social Media and Your Business

Feb 7th, 2023 8m 43s

Welcome back to BizQuik! In this week’s episode, Julie discusses the perils, pitfalls, and benefits of social media for your business. Social media is where your clients/customers are, and helps you to connect to them and their needs. The time

BizQuikie - What is an Ideal Customer Avatar

Feb 2nd, 2023 7m 42s

Welcome back to BizQuik! On today’s episode, Julie talks about the importance of an ICA and just how fun creating one can be! For context, an ICA is a descriptor exercise of all your ideal customers. The more specific an ICA, the more targeted

BizQuiker - Why Does an Attorney Cost so Much?

Jan 31st, 2023 7m 58s

Welcome back to BizQuik! This week Julie answers an important question about the cost of an attorney and the necessity a relationship with them brings to your business. Attorneys are vital to your company for numerous reasons regarding: contrac

BizQuikie - Do I Really Need a Business Plan

Jan 26th, 2023 8m 37s

Welcome back to BizQuik! In this week’s episode, Julie breaks down the vital importance of having a business plan. A business plan is a roadmap, guide, for business that allows you to think critically, analyze, special aspects of your business

BizQuiker - Why You Need an Exit Strategy

Jan 24th, 2023 9m 54s

Welcome back to BizQuik! On today’s episode, Julie breaks down the importance of an exit strategy and how it takes into consideration its impact on employees, clientele, vendors/suppliers, partners, and investors. As well as the components of a