Bizzics founder, Small Business coach and advocate Chip Higgins is joined by scientist Marcus Mendenhall to explore the relevance and applicability of scientific terms used routinely in business and organizational settings. Many valuable lessons are learned by parsing through scientific definitions of phenomena such as momentum, friction, inertia, and leverage, then wading into organizational dynamics to compare. If physical laws do equally apply to organizational settings, great opportunities await business owners who are willing to abide by them. Along the way, meet interesting and successful business owners who have relevant experiences both in business and in their personal lives.