Today we talk to Serena Lyders, of Whānau Consultancy Services. As a 6th generation member of a shearing family, the industry and the people in it are close to her heart. 

Serena knew from an early age that she wanted to make a difference in the lives of others, especially women and children, and lead change to address the intergenerational trauma and social issues in the shearing industry. Serena has spent over 18 years in health and social work environments and has been the driver and innovator behind countless initiatives to empower people in her region and across the country. 

Serena is also last years winner of the Rural Champion Category at the NZI Rural Women NZ Business Awards. 

In this episode, Serena talks to us about her extremely diverse background, her obsession for qualifications and her hopes for the future.