WIPO Magazine, September 2018

"E-commerce emerged in China just 25 years ago, in 1993. Two years later, the country’s first e-commerce company was established, and three years after that, in 1998, the first e-commerce transaction took place. From these modest beginnings, China’s e-commerce landscape has evolved beyond recognition. And in that process, it has moved away from mirroring the practices of Western economies to developing its own model which embraces globalization."

Original article found here: https://www.wipo.int/wipo_magazine/en/2018/si/article_0006.html