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We are in the final weeks of the year, and
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if you are a small business owner, an entrepreneur,
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a startup founder, I highly suggest
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you listen to my recent episode Evaluating
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one forty three Evaluating your Tech
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to Black Tech Green Money on YouTube.
1:44
But John Villard is
1:47
programmed.
1:47
Lead of this SAYRE task Force
1:50
at.
1:50
Northwestern Mutual, which stands for Sustained
1:53
Action for Racial Equity Sarah
1:57
Sarah encompasses an accelerator in
1:59
Northmester Mutuals ongoing
2:01
commitment to fight racism,
2:04
prejudice, and social injustice in
2:06
all forms and focuses on making
2:08
BOWLD long term positive impact
2:11
within Black communities. Through SAYRE, they're
2:13
focusing and supporting black entrepreneurship,
2:16
black small business supplier diversity
2:18
accessibilities for clients and other important
2:21
enterprises initiatives. So prior
2:23
to Sayer, John was senior
2:25
director of Centralized Supervision
2:28
at Northwestern Mutual. And Northwestern
2:30
Mutual actually recently committed one hundred and seventy
2:32
five million dollars to reduce
2:35
the wealth gap and support businesses
2:37
and entrepreneurs as they continue to grow and
2:39
create positive economic momentum within
2:41
local communities. And as we
2:44
reported in October, they've
2:46
made a total of sixteen investments
2:48
nationally and local to Milwaukee,
2:51
which has led to further investments of nearly
2:54
fifty five diverse businesses, the majority of
2:56
which are black owned. Enjoyed
2:59
this conversation with John Vard.
3:01
John's good to have you here.
3:03
Willis an honor pleasure to be with you.
3:05
Absolutely. So you are program
3:07
lead for Sustained Action for Racial Equity
3:10
task Force at Northwestern Mutual, and
3:13
I want you to talk a little bit about how
3:15
you came into that role, a little bit about your
3:17
personal story.
3:18
Sure for sure. So I am a first
3:20
generation American. My parents both immigrated
3:22
from Haiti in the late seventies
3:26
and met in Chicago, and so I
3:28
grew up in a small household
3:30
of five but with
3:32
a deep, deep connection to a Haitian community
3:35
that was based in Emison. So titaned Haitian family
3:37
all about kind of uplifting each other and
3:39
making a way for ourselves in the country. So
3:42
fast forward, I started working at Northwestern Mutual
3:44
and have had an amazing
3:46
journey throughout my thirteen years with the company.
3:49
But in the summer of twenty twenty, was
3:51
finding myself really sort of having
3:53
an identity crisis around you
3:56
know, what am I doing in this kind of corporate
3:58
space, not really being as much part
4:00
of the solution, you know, certainly post George
4:02
Floyd and everything that happened that summer, and
4:04
I was thinking about my wife was that was nine
4:07
months pregnant at the time, and I was thinking about what would
4:09
I tell my son about
4:12
our roles to play, you know, during
4:14
this really trying time for the country, and
4:17
like what do we do about anything?
4:18
Right?
4:18
And this Sareah role came up
4:21
in terms of like how do you align the
4:23
mission and objectives of a corporate entity with
4:26
actionable impact.
4:28
Outside our walls.
4:29
And so I went from very much being on the brink
4:31
of like I don't think this is this
4:33
corporate thing is for me anymore. I think I need to
4:36
like really step out to now. Not
4:38
only can I have a meaningful career here, but I.
4:40
Can drive like real impact.
4:42
And I would argue, maybe even more so than some local
4:44
politicians or what have you can when you can channel
4:46
millions of dollars of corporate resources to moving
4:49
the needle.
4:50
So yeah, yeah, so I'm interested. Twenty
4:53
twenty was a year that a lot of
4:55
corporations were making promises, you
4:57
know, around what I want
4:59
to talk about impact funds and why it's important
5:01
to Northwestern Mutual because you know, you
5:03
guys committed a hundred and seventy five million last
5:06
I looked to your impact fund
5:08
designed to you know, help
5:11
neighborhoods, to small business owners
5:13
and et cetera. There's ultimately
5:16
no entity outside holding people
5:18
accountable. So how do you guys hold yourself
5:20
accountable to the promises that
5:22
you guys have made to you know, these communities.
5:25
Yeah, that's a great question. It's a really important one.
5:27
And so what I love about the way our CEO,
5:29
John Schlisky has kind of set this all up is
5:32
we treat this as though it's any other business
5:34
imperative. Right, This is not like a nice side
5:36
project. We have a budget
5:38
with oversight, executive oversight. We
5:41
have you know, regular
5:43
cadence of meetings with our CEO
5:46
at the table saying where is this
5:48
and why isn't this moving fast enough? What
5:50
are the impediments unless clear them? And
5:53
we've had that really since its inception. And
5:55
the other thing that I think is really cool is we have very specific
5:58
measurements again like you would any other say,
6:00
sales strategy or growth measure
6:02
right, and we're held accountable littles on
6:04
a monthly basis. So stuff is not looking
6:06
right or moving at the pace that folks think
6:08
it should, believe you'll have to
6:11
answer to that at the literally senior most level
6:13
of the company. And that's what makes it a game changer
6:15
is that you have CEO investment
6:18
in presence basically day in and
6:20
day out for the last three plus years on this.
6:23
One of the things I love about what you guys
6:25
are working on not only funding you
6:27
know, things externally, but also incorporating
6:29
small businesses, minority owned businesses, black
6:32
owned businesses, and your vendor profile and
6:34
so often you know, because I've
6:37
have small businesses and you hear this term
6:39
about capacity a lot. You know, we
6:41
don't work with them because they don't have the capacity, And
6:44
so how do you clear that
6:46
hurdle and what kind of responsibility
6:49
might you feel to help people build
6:51
the capacity so that they can do more stuff?
6:53
Yeah, I love that question.
6:54
So one of the things that I love about what we did
6:57
with the supplier diversity or business diversity
6:59
spaces. Okay, uh, the
7:01
large, tried and true suppliers that
7:03
we that just maybe do have the capacity
7:05
that we've relied on for years. It's
7:08
holding them accountable to as the
7:10
experts in that particular field, how are
7:12
you building up other small like smaller
7:14
businesses or more nascent businesses. And
7:16
so we changed our contract language and our
7:18
expectations of the those bigger vendors
7:20
that we are in a position to kind of jump away from
7:23
right away to how are they building up
7:25
others and certain targets within our
7:27
spend with them that need to go to those
7:29
smaller, newer businesses. In addition,
7:32
we're doing things like a mentor protege relationship
7:34
where Okay, your business may
7:36
not be ready for a fortune one hundred
7:38
supply chain today, but how can
7:40
we dig in your books, dig in your
7:43
pitches, dig into how you present you
7:45
know your business, proposition your value, and
7:48
help coach you up so that you're ready and we'll
7:50
go first and bring you into our portfolio.
7:52
But then not only that, you're ready to go compete for others,
7:55
and so recognizing that there's there's a heavy
7:57
front investment to get people to that point of maturation.
8:00
Everybody's not ready for this for fortunate one hundred
8:02
and what comes with that?
8:03
Right?
8:03
Do you feel like it's your responsibility to help people
8:06
not only get them in and
8:08
vet them to see if they can do their work, but
8:10
also to help them Do you feel like that's your
8:12
responsibility one percent?
8:14
Hundred percent?
8:14
I think specifically as it relates to like a place like
8:16
Milwaukee, which has been our home for oh, I don't
8:18
know, one hundred and fifty plus years, there's
8:21
definitely this this this ownership
8:23
of what are we doing as a huge corporate
8:26
citizen, as one of the biggest corporate citizens to uplift
8:28
others and invest in others in our own backyard
8:31
first and foremost. So you'll see, even
8:33
as you talk about like the Impact Investing Fund,
8:35
we have a whole sleeve that is just dedicated
8:38
to what's going on in our backyard at Milwaukee. Right,
8:40
So we can be doing all these things on the national sleep, but if we're
8:42
not making those investments in our community to build
8:44
those businesses up down the street, yeah,
8:46
that's not really worthwhile.
8:48
You know, I was doing some research on
8:51
the Grow Gather Against the Gap conference
8:53
and I found this quote from you, and you
8:55
had said, you know, we have a small army dedicated
8:58
unapologetically to accelerating progress
9:01
and not just with today in mind. Everything
9:03
we do at NM is with the next one hundred
9:05
years in mind, not just the next quarter.
9:09
So like, talk up because you mentioned some of the those that
9:11
you guys hold yourself accountable to talk
9:13
about some of those goals that you're measuring
9:15
against to see if you're actually making progress.
9:18
Yeah, absolutely so.
9:19
I think if you can think about our work
9:21
in say as sort of being like within
9:23
our house, get our own house in order first
9:25
and foremost. So it's what's the representation
9:28
look like across all levels of the organization,
9:30
So not just frontline you know kind of folks
9:32
answering the phones, but what do we look like in the executive
9:35
ranks. And I think our best sort
9:37
of barometer for our measurement for successes,
9:40
Does.
9:40
It look like the nation that we operate in? Right?
9:42
If we're a national company and let's
9:44
just say black folks, for example, are thirteen
9:46
and a half percent roughly, well, we should
9:49
at least be reflective of that thirteen
9:51
and a half percent, Not that it's a quota
9:53
per se, but that's a good starting point
9:55
to say, do we even look like the nation we're trying to
9:57
serve?
9:58
Right? So we have that, So that's kind of getting our
10:00
own house in order.
10:01
And then one of the things that we're doing externally, it's
10:05
all about the goals of you know, one, helping
10:07
to close the wealth gap. So how are we putting the
10:09
hundreds of billions of dollars that we, as an
10:12
enormous institutional investor have putting
10:14
it to work in building small
10:16
business, building black businesses of
10:18
varying sizes, right, narrowing that wealth
10:21
gap through investment, access to capital,
10:23
et cetera. And then the last piece is what
10:25
our company does is leave
10:27
people off better off than we found them
10:30
with financial plans, you know, risk
10:32
mitigation strategies, right, things like
10:34
life insurance that black folks folks may
10:36
not know, have a higher propensity, they have a higher
10:39
desire for life insurance than any other segment
10:41
in the country. There's this like this, this notion
10:43
of legacy and paying it for it. How
10:46
are we reaching more black households to help
10:48
give them access to that, to
10:50
those critical products and strategies to help
10:52
protect their family for generations. So
10:54
we talk about more black households, We talk about
10:56
putting more billions of dollars to work. We
10:59
talk about, you know, diversifying
11:01
our supplier pipelines and things of that nature, and then
11:03
of course getting our own house in order. Uh.
11:06
You previously mentioned Milwaukee, which I love. So
11:08
a lot of the work I'm passionate about is
11:10
about the middle is because I recognize
11:12
that most of us who are interested
11:14
in tech and et cetera don't live
11:17
in New York at LA. We live
11:19
in these other cities. And so what
11:21
is unique or important
11:24
or an advantage of being based in
11:26
Milwaukee? Then a
11:28
lot of other places that you guys could be
11:30
Yeah, yeah, are their advantages?
11:32
Yeah? I think so.
11:33
I think as somebody that is raising us his son
11:36
in Milwaukee, I definitely think so. I
11:39
think when I think about Milwaukee, I first and foremost
11:41
think about like the value proposition to like live
11:43
and just have a wonderful life. And actually I was
11:45
talking about this with a colleague of mind even today. The
11:48
accessibility, the
11:51
the the access to to culture,
11:53
to to just good hard working
11:55
people, like there's just all the things that you would want in
11:57
a place to sort of raise a family.
11:59
So that check there.
12:01
I think that there is tremendous opportunity
12:03
as you think about Milwaukee being a destination
12:06
for talent, that we might have some
12:08
work to do in terms of the external image, but once
12:10
you actually come and experience it,
12:12
it is a really special place with
12:14
I would argue world class amenities that are
12:17
kind of a best kept secret, if you will, so that when
12:19
people get there it's.
12:20
Like, oh, wow, this is dope. Milwaukee's dope.
12:22
Come people walking into summer, come in the winter, coming this
12:24
summer, and you'll say, wow, I
12:27
never would have envisioned this about you
12:29
know, Wisconsin or specifically Milwaukee.
12:31
And so I think as a place
12:33
to live, it's huge.
12:34
When you're talking about building tech talent
12:36
and things of that nature, I think what you
12:38
have are several really really strong
12:41
corporate entities, strong
12:44
partnerships across you know, government, and things
12:46
of that nature that are really trying to create an
12:48
ecosystem that fosters
12:50
that kind of creative growth,
12:52
if you will. So you have a bunch of leaders
12:54
in the area that are really invested in making it
12:57
a destination a choice for talent, for tech talent
12:59
in particular of them.
13:01
I want to talk about the Impact Fund again, and so I
13:03
imagine I don't know this, but I imagine
13:05
a lot of the bet you're making or funds
13:07
that you're exporting
13:10
from your bank counts to other folks, is put
13:12
into organizations who are doing the work in those
13:14
communities. I mean, I'm gonna let you speak to
13:16
that, but I want to talk about how
13:19
organizations who are doing the work reach
13:22
out to you guys to say, we're doing this great work
13:24
in whatever city. Can we be
13:26
part of this thing? How does the fund work?
13:28
Yeah?
13:28
Absolutely, So I would start by saying, impact
13:31
investing in Northwestern Mutual is the way to
13:33
kind of, you know, reach
13:35
out and download sort of what it
13:38
is that we do, what it is that we offer in that
13:40
particular space. And so our fund is really divided
13:42
into two sleeves that I think I mentioned earlier. One is
13:45
a local sleeve that is very much
13:47
focused on local impact investing
13:49
in Milwaukee business owners and Milwaukee
13:52
businesses. And in that space, we've
13:54
made some investments that we're really proud
13:56
of in CDFI, so
13:58
Community Development Financial Institute and
14:00
what those are.
14:01
Think them as like local.
14:02
Community banks that have the sort
14:04
of ground game to do the kind of
14:06
like smaller scale lending and investing
14:09
that our community needs. Right as
14:11
a huge corpord entity, we're looking at money
14:14
in pretty big terms, like in the millions,
14:16
right, but everyone doesn't need a million dollars
14:18
plus to get invested to get their business
14:21
off the ground are accelerated. So these cdfives
14:23
have the ground game to say, let me get
14:25
really intimately familiar with Will's business,
14:28
his books, et cetera, make the right
14:30
sort of lending and investment decisions to help
14:32
him be successful, and then also do other
14:34
wrap around services to help consult
14:36
on things like taxes and all these other things that you
14:38
may not necessarily be familiar with starting a small
14:40
business. So that's kind of the local sleep. On
14:43
a national level, we really partner
14:45
with a number of strong financial national
14:48
and global even financial institutions that have
14:51
a really good pulse on a number of different
14:53
sectors that advance sustainable
14:56
housing, that advance educational priorities
14:58
in all the sort of pillars that we have, and so they're
15:01
really looking at how can they put larger swats.
15:03
Of money to work on a national sleeve.
15:05
So we're parted with folks like Black Rock and
15:08
others that that had that sort of ground game too.
15:10
You mentioned a little bit about your CEO and
15:13
his involvement, and so often these
15:15
efforts aren't led by somebody in senior
15:18
leadership, and yours is, and I wonder
15:20
can you speak more to how serious
15:23
you guys take this, because at the end of the day,
15:25
sustainability is what matters.
15:27
One hundred percent. I will say so from
15:30
day one and to this day, our
15:32
CEO has been at the table. He chairs
15:34
our Sustained Action for Racial Equity, the task
15:36
force that we talked about. We have six
15:39
of our senior leaders So think of these are folks that are
15:41
responsible for huge portions of
15:43
our business, that are directly
15:46
accountable for the results that
15:48
that that we set out to accomplish,
15:51
and so we have executive
15:53
oversight, we have we have rigorous
15:56
reporting metrics and
15:59
and real accountability in the sense that like if
16:01
we don't hit some of these things.
16:02
Some of this is out of our control, but the parts that are it.
16:05
Will have direct impacts on people's performance
16:07
and myself included performance
16:10
in a very very real way. This
16:12
is no different. I cannot emphasize
16:14
enough. It's no different than any other growth priority
16:16
that we would have as a fortune one hundred. It's
16:19
it's it's treated with that same level of intensity.
16:22
I would argue in some spaces even more leadership
16:24
investment an investment
16:26
in terms of like their physical presence,
16:29
their physical they're like engagement
16:31
in a meaningful way. And then again, what
16:33
gets measured gets done, and you
16:36
know, success is required for folks to accomplish
16:38
their their personal goals and their performance goals.
16:41
I want you to share some information about your
16:44
Black Founders Accelerator program.
16:46
You know, I think about some of the issues I've experienced
16:49
and heard about through black
16:52
entrepreneurs where they might get
16:54
invited to expos and conferences
16:56
where people want to hear about their business. And what
16:58
I've heard and often many different
17:00
spaces, is we come and do we
17:02
do these expos that we present and it's
17:05
a big it's a dog and pony show, but nobody
17:07
ever walks away with a deal or they never
17:09
walk away with a meeting to
17:11
actually get a serious look at what they
17:13
do, talk about how
17:15
yours is, how yours works, and how
17:19
it might be different.
17:20
Yeah. Absolutely so super proud of this.
17:22
So our Blackfounder Accelerator, we choose ten
17:25
businesses per year. We typically do two cohorts
17:27
of five each year. And that might not sound
17:29
like a lot, but it's intentionally very very
17:31
selective. So I think we have upwards of seven
17:33
hundred and fifty applicants that we like, thoroughly
17:35
vet and go through that process with. And
17:38
essentially what we're doing is we partner with a company
17:40
called Generator that has a really
17:42
strong sort of development
17:45
game for early stage entrepreneurs and mid
17:47
stage entrepreneurs as well, and
17:49
we go through a twelve week program with them
17:51
where we're helping them or find their pitch, their business,
17:53
their you know, every aspect of their business.
17:56
Really we invest one hundred thousand
17:58
dollars, so this is not like a get. We are very
18:00
much investors, and we also open them up
18:02
to further investment in other parts
18:04
of our business. And then we appoint an executive
18:07
mentor to sit in with those founders
18:10
and really provide particular
18:12
guidances unique to their business.
18:14
Excuse me.
18:15
So you might have a business with
18:17
some strong regulatory concerns, So we're going to try
18:19
to find somebody from the Northwestern mutual ranks
18:22
that's an expert in regulatory you
18:24
know, fintech regulatory considerations,
18:26
and try to pair that founder with them so that they could
18:29
really get C suite level
18:31
insights on how to build their business
18:33
in a way that will ultimately be attractive to the
18:35
big both further
18:37
investors but companies that might want to use
18:40
that service into the future. So
18:42
we do that, We bring these cohorts in, we
18:44
really try to build a sort of spirit
18:46
of family across the cohorts and the alum
18:49
and then what we do after that is try to really
18:51
keep them as a part of this ecosystem
18:54
and introduce them connect them to as many
18:56
resources and further opportunities
18:58
to raise more capital. In fact, going back
19:00
to our dashboard and in
19:03
our metrics for results, one of
19:05
our results, one of our metrics is are
19:08
we helping our founders raise a particular amount
19:10
of capital? Right, So we have targets to help
19:13
graduates of our program meet
19:15
certain fundraising criteria, so
19:17
that incentivizes us to really be
19:19
diligent about how can I introduce Will
19:21
to as many people in that lane that can
19:24
help him further grow that business after he's
19:26
left our program. So we're specifically
19:28
very choose, like we're particularly picky
19:31
and very very much kind
19:33
of overweighted in the not overweighted, but
19:35
very much leaned into how do we make this
19:38
a very very thorough partnership and
19:41
be close with them?
19:42
And speaking about partnerships, you guys partner with
19:44
Kellogg, which is like a leading business
19:46
school in the world. You
19:50
partner with them for Gather against the Gap a lot
19:52
of your initiatives. Why is
19:54
that partnership important in what do
19:57
you hope that it lends to success?
20:00
Yeah, I think thanks for the question.
20:01
So our CEO is actually in the lum of Kellogg
20:03
and so that's sort of where the initial idea
20:05
came. But the thought being that Kellogg is a world
20:08
class institution, like you mentioned, I think, top
20:10
two or three in all business school rankings
20:13
year over year. And what's so special
20:15
about Kellogg is they have you know, many
20:17
many decades of shaping business
20:20
practices successfully.
20:22
And so we think about one Evanson
20:24
is but an hour away from Milwaukee. So there's
20:27
that proximity too. We had the connection
20:29
with our CEO being in lumber More importantly,
20:32
they have sixty five thousand executives
20:34
across the globe that sit at
20:36
the helm of real, real
20:39
capital like organizations
20:41
and dollar amounts that can change the makeup of
20:43
this country and even the world.
20:44
You know, I'm not Oh, it doesn't
20:46
sound too part this.
20:47
Guy, but the world like they can do that. They
20:49
have that in their alumni ranks. They have nineteen
20:51
of the Fortune five hundred CEOs or Kellogg alumn
20:54
Wow. So the thought was, Okay,
20:56
this is a world class research institution, world
20:59
class alumni bas teaming
21:01
up with them and using ourselves as a case study
21:04
to say, look, Northwestern Mutual doesn't have all this
21:06
figured out, like we're learning. We're still learning
21:08
every day. People have been at supplier diversity
21:10
and things of that nature impact investing for much
21:12
longer than we have. But we're here, we're
21:15
fully invested. What can we learn
21:17
from you as an academic institution, and
21:19
then what can we learn in and how can we inspire others
21:22
within your alumni base to
21:24
steer their organizations
21:26
towards driving impact as well? And
21:28
by the way, you're also pumping out and cultivating
21:31
future executives of tomorrow that
21:33
need to have this this as a part of their
21:36
game, right, they need to know how their organizations
21:38
are making an impact beyond just
21:40
shareholder return.
21:42
Right.
21:43
Gather against the Gap. I've been touching on this and lot
21:45
people don't know. Let's talk about first. What Gather against
21:48
the Gap was? Yeah,
21:50
speak to that.
21:51
Yeah, So Gather against the Gap was
21:53
this idea of Okay, again in
21:55
the spirit of us trying to get better at
21:57
doing this work. We don't have all the answers. We're proud
21:59
of what we done, long way to go. How
22:01
can we convene other leaders,
22:03
other you know, large corporate entities
22:06
leaders at the helm of these massive
22:08
amounts of capital. I think we had in the room
22:10
more than a trillion dollars in assets under management.
22:13
And that was just you, That was just
22:17
We had two hundred
22:19
I think it was like two hundred and twenty five, two hundred and fifty
22:21
something like that in attendance, physically
22:25
c suite leaders.
22:26
Okay, and
22:28
you know, kell Loogg brought this academic lens
22:30
of Okay, if we removed all barriers
22:33
and thought about what are the levers
22:35
that corporations can pull that the business community
22:37
can pull to legitimately begin
22:39
to narrow and eventually close the wealth gap.
22:41
Like it's possible.
22:43
But what it takes was essentially investing
22:46
in black businesses, right, So black
22:48
business development. It's getting
22:50
more corporations to open up their
22:52
supply chains and start to bring
22:54
in black business as a part of that. So grow
22:57
business through through leveraging the supply chain,
23:00
and then that's access to capital.
23:02
And then when you.
23:02
Combine all those things over
23:04
time and you really can create a sort of like a multiplier
23:07
effect, we.
23:08
Can start to move that needle.
23:09
And so everybody in that room was aligned on
23:11
that vision and came to get actionable,
23:14
like practical when you go in on Monday,
23:17
here are three to five things that you can do
23:19
from your seat, and I think we accomplish that in
23:21
space.
23:23
Your CEO had this to say about one
23:25
of the themes that came out of the conference.
23:27
He said, sustained action requires
23:30
sustained leadership. When leaders
23:32
show up consistently for their impact
23:34
initiatives, they create a multiplier effect
23:37
to your point, within their organization.
23:41
What do you hope other businesses in
23:43
your vertical takeaway from that
23:45
conference and then you know, how do you
23:47
continue because you said you guys kind of want to be a representation
23:50
like this work is possible if we collectively do
23:52
this together. Like what do you hope they take
23:54
away from that initiative and that's the work that continues.
23:57
Yeah, I think what's been
23:59
most impact I think to folk so like obviously
24:01
if you got like literally skin in the game and this
24:03
is something that you know, this is just so you're so
24:05
passionate about this topic, Like that's one thing. There's sort
24:07
of the there's the moral imperative
24:10
to to close the wealth gap because it's
24:12
gonna help benefit the country undeniably.
24:15
But then there's also a real business case
24:17
for doing it too. So let's just say that's
24:20
not enough for you as a leader, Like, yeah, that sounds
24:22
good, but I've got I've got shareholders to worry
24:24
about. I think what our CEO would argue, you
24:26
know, not to be his ambassador necessarily, but there's
24:29
real growth potential and business
24:32
value. That's what we wanted to do together against
24:34
the gap. And in many respects, what we're doing
24:36
with say is how can we do
24:38
both? Right? It's not an either
24:41
or when you put these things together you'll see tremendous
24:43
growth like our company has enjoyed since we've
24:45
started this work, unprecedented
24:47
growth and our advisor force and the
24:50
productivity of our advisor force. And
24:52
that growth didn't come from you know, middle
24:55
aged white man. It came from the diverse segments
24:57
that we've been more intentional about bringing on.
25:00
It's powered unbelievable
25:02
growth for our business over the last couple of years.
25:03
So I guess what I would say to take away is
25:06
this isn't a charity case, right. This is a
25:08
combination of obviously the right thing
25:10
to do that will benefit us all, but then also
25:12
it's good for your bottom line too when it's done right.
25:15
For the people who when you think about
25:17
doing this work, the people who may never own
25:20
a small business and may never come to you
25:22
know, be in your pipeline of future employees, but
25:24
they just work normal.
25:25
Everyday jobs.
25:26
How does this work benefit
25:28
them potentially?
25:30
I love that question. That's a deeply personal one
25:32
for me. So I mentioned earlier this goal of trying
25:35
to reach more Black households, more American
25:37
households, period, but in particular black households, and I
25:39
think of my own family, right, So I mentioned family
25:41
came here from Haiti, built up from
25:43
the ground up, gave three kids a college
25:46
education, what have you? And I watched my parents
25:48
work very, very diligently to rise
25:50
in their own spirits. My mom did own a small business.
25:53
It was a home daycare owner, had
25:55
kids at our house every day. My mom my dad
25:57
worked for a variety of banks, worked up from the mailroom
25:59
to manageagement.
26:00
Will have you? So really a career company
26:02
man.
26:03
And at the end of that, I think about,
26:06
well, what did all that get them?
26:07
Apps in a financial plan?
26:09
And so right now we're at the stage of their lives where they're
26:11
looking at a retirement.
26:12
That it's not looking so great
26:15
because they didn't.
26:16
Have somebody that sat down with them and got them
26:18
on a game plan early on. There were
26:20
things that I wish they had the right
26:22
advisor. I wish they had an advisor to expose
26:24
them to things really really
26:27
think things that would be seem like really
26:29
small investments at the time that could have been paid dividends
26:31
for them in their retirement years. So now
26:33
we're trying to figure out how do we supplement
26:35
that and give them a respectful retirement.
26:37
But it's kind of late in the game for that.
26:39
So what I would say is, as much as
26:41
our folks can get get a financial
26:43
advisor to help you, and you know, I happen
26:45
to believe that we have the best in the industry at Northwestern
26:48
Mutual, but get somebody to sit down with you
26:50
and.
26:50
Talk through a plan.
26:51
Talk through things like disability insurance
26:53
if you happen to be disabled and not able
26:56
to go back to work, talk about how you're putting money away
26:58
thoughtfully before it's so late in
27:00
the game that you know you're really trying to play catchup,
27:02
which is tough.
27:04
So you've guys said which I imagine
27:06
Gather Against the Gap falls under that, this relationship
27:08
with Kellogg falls under that Black Founder
27:11
Accelerator falls under that, the Impact Fund,
27:13
I imagine falls under that. When you think
27:15
about Kellogg, like that's an
27:17
important relationship. Just from externally,
27:20
I can know that that's an important relationship. What
27:22
does the future hold for? What
27:25
the direction you guys want to take that, How do you want
27:27
to grow that relationship.
27:28
I think we learned so much with Gather Against the Gap,
27:31
and the key being we need
27:33
to be able to provide the business community with actionable,
27:35
like tangible, practical takeaway
27:37
steps to make any of this stuff actually
27:40
happen. And so I think we've only begun to
27:42
scrape the surface of how do we take
27:44
the learnings from these in person convenings of
27:46
the different conversations or research that Kellogg
27:48
is doing, and then how do we partner together and
27:51
using them as a case study, Like we'll be that case study,
27:53
how do we partner to is still more of that down and
27:55
spread it across the business community. So we'll
27:57
look forward to looking at, you know, across
28:00
the different dimensions of say procurement and supplier
28:02
diversity. How do we get the best of the best
28:05
together to talk about those and distill those action
28:07
steps down you talk about access to capital,
28:09
impact investing, things of that nature, how do
28:11
we get the best.
28:12
Of the best there, pair it with the research
28:14
and distill that across the business community.
28:16
So we're really looking at not just hey,
28:18
we did this nice event, A bunch of people came, it was great,
28:20
we took great pictures, check out the video and
28:23
turn it into tangible a campaign
28:25
of academic and
28:28
sort of like business facing communications
28:30
on how to go put.
28:31
That stuff to work.
28:32
Right. It's not just it's not trying to be a commercial like, let's
28:34
actually get this stuff done.
28:36
So people want to learn more about what Northwestern
28:38
Mutual is doing, what the founders,
28:41
the Black Founders fund and so if they want to learn
28:43
more about this stuff dive in.
28:45
Where should they go?
28:46
Yeah, I would send them to Northwestern Mutual dot
28:48
com. And then if you have any any questions
28:51
or your business you think might.
28:52
Be a good fit, you want to learn more about impact
28:54
investing, impact investing in Northwestern
28:56
Mutual. And then we'll make sure we'll get your right folks
28:58
to hear that via due
29:00
We'll have you man Pleasure, Pleasure.
29:04
It's so much that
29:07
was fun.
29:21
Black Tech Green Money is a production of Blavity
29:23
Afro Tech on the Black Effect podcast
29:25
Network and I Hire Media and it's produced by
29:27
Morgan Debonne and me Well Lucas.
29:30
The additional production support by Said and
29:32
Rose Lucas.
29:34
Special thank you.
29:35
To Michael Davis, Vanessa Serrano, Mayam
29:37
Moltdrew. Learn more about my guess and
29:39
other tech this There's an Innovator's an afrotech
29:42
dot com. The video version of this episode
29:44
will drop the Black Tech Green Money on YouTube
29:46
next week, So tap in enjoying
29:49
Black Tech Green Money Shore
29:51
U to somebody, we'll
29:54
get your money.
29:55
Peace and love five
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