Howard Greenstein is a Social Media Strategist and Evangelist, and President of the Harbrooke Group, specializing in helping companies communicate with their customers and constituents using the latest web technologies. His years of experience in the technology world, combined with his background as a coach helps him bridge the gap between business needs and technology requirements, allowing him to facilitate difficult business conversations and focus on the required results of any project.Recently, Howard Greenstein was the co-founder and acting CEO of Social Media Club, which brings together media and communications professionals with technologists and entrepreneurs for the purpose sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them.