Bruce Jenner was an iconic brand face—on the Wheaties box, the dad on the Kardashians reality show, etc. He was "ultra male." Gender identification is closely tied to branding and marketers have always employed strategies that differentiated

Hormones and Politics

Apr 30th, 2015 21m

Tynicka and Liz discuss the preceived effects of hormones on politics

Brand: Women - Hit or Miss?

Apr 14th, 2015 21m

Tynicka and Liz talk about how Hillary's run for President can be harmful to the women's movement. This isn't about playing devil's advocate, we know that things are not getting better for women in the US. Listen in and see our show notes below

The STEM conversation no one is having

Mar 31st, 2015 20m

Tynicka and Liz talk about Fareed Zakaria's Washington Post piece "Why America’s obsession with STEM education is dangerous"http://www.washingtonpost.com/opinions/why-stem-wont-make-us-successful/2015/03/26/5f4604f2-d2a5-11e4-ab77-9646eea6a4c

What to do when your client wants to be abducted by aliens

Mar 17th, 2015 19m

Tynicka and Liz discuss how delusion plays into great branding and client relations. Check back here for show notes and links to resources.See http://www.brandzillasbrief.com for more podcasts about branding strategies

Apple Watch: redefining a category

Mar 10th, 2015 19m

Tynicka and Liz discuss how the Apple Watch redefines the category and makes predictions on it's success. Spoiler alert: the don't agree! Check back here for show notes and links to resources.See http://www.brandzillasbrief.com for more podca

The Shifting Sands of News Brands: The Brian Williams Problem

Feb 19th, 2015 19m

Tynicka and Liz discuss how Brian Williams' exaggerations put mainstream media under further scrutiny.SHOW NOTES:The Shifting Sands of News Brandshttp://www.businessinsider.com/news-brands-2011-8#facebook-4Brian Williams and the State of

The unboxing phenom: Making millions from amateur reviews

Feb 4th, 2015 20m

Tynicka and Liz discuss the unboxing phenomenon. Who's making lots of money this way and how. What can brands do to get in on the reach of these unboxers?Show resources:DC Toy Collector YouTube Channel. The anonymous woman who reviews Disne

Is “Je suis Charlie” a uniting or dividing theme?

Jan 20th, 2015 20m

Tynicka Battle and Liz Nickles discuss the "Je Suis Charlie" social media trend to follow the terrorist attack in Paris earlier this month. Special guest Daisy Khan joins us. Daisy is the Executive Director of the American Society for Muslim Ad

SONY: Cyber Terrorism & Brand Damage

Dec 23rd, 2014 17m

Liz and Tynicka discuss the SONY hack. What's a brand to do?SONY hack timeline: http://www.grandhaventribune.com/article/1485646See www.brandzillasbrief.com for our other podcasts.

Breaking the Jello Mold: The Arc of the Cosby Brand

Dec 9th, 2014 20m

Tynicka Battle and Liz Nickles discuss Bill Cosby and how his brand withstood these allegations in the past.

What the Tea Party and Kim Kardashian have in common

Nov 14th, 2014 19m

Tynicka Battle and Liz Nickles discuss the similarities between the branding of the Tea Party and Kim Kardashian. They are both trending up, whether you like it or not.Kim Kardashian's PAPER mag spread: http://www.papermag.com/2014/11/kim_ka

Apple Pay vs Walmart - Clash of the Titans?

Oct 29th, 2014 20m

Tynicka Battle and Liz Nickles discuss the Apple Pay launch what the resistance from major retailers like CVS, Rite-Aid and Walmart means in the long run.Show notes:Apple vs Walmart: Mobile Payments Reveal A Clash Of Titans: http://www.forb

Ebola & The Branding of Plagues

Oct 14th, 2014 17m

Tynicka and Liz discuss Ebola and the branding of plagues.Disease swag "booms" - http://www.nbcnews.com/storyline/ebola-virus-outbreak/ha-ha-ebola-disease-swag-market-booms-n174311

iWatch & Alibaba: Brands that move markets

Oct 3rd, 2014 17m

Tynicka and Liz discuss the iWatch and Alibaba's potential dominance in their respective markets"Alibaba’s Founder on Why His Company Is Killing It in China" - http://www.slate.com/blogs/moneybox/2014/10/02/alibaba_founder_explains_his_compan

The Lassie comeback...as a salesman?

Sep 2nd, 2014 19m

Tynicka and Liz talk about Dreamwork's campaign to bring Lassie back to the forefront...to sell stuff.NY Times "Lassie as Salesdog" http://www.nytimes.com/2014/08/17/business/media/lassie-as-salesdog-one-more-trip-to-the-well.html?ref=todaysp

Brandzillas Brief: Rebranding the Revolution - OWS, #Gaza and #Ferguson

Aug 19th, 2014 20m

Tynicka and Liz talk about the shift of the revolution to social media. The revolution will not be televised, literally.Source - "What Happens to #Ferguson Affects Ferguson: Net Neutrality, Algorithmic Filtering and Ferguson"https://medium.

Brandzillas Brief: Paula Deen's "Don't call it a comeback" comeback

Aug 7th, 2014 20m

Tynicka Battle and Liz Nickles will discuss Paula Deen's brand redemption with the announcement of her new digital network, and restaurant/retail initiatives. Will it work?

Brandzillas Brief: monster brands (July 22, 2014) Crafting the Perfect Tagline

Jul 22nd, 2014 21m

Tynicka Battle and Liz Nickles discuss how to craft the perfect tagline for your businessTop 5 ways to identify the ideal tagline:1. Keep it simple, but most importantly, keep it short (2-5 words)2. Address your customer's needs3. Be un

Brandzillas Brief: monster brands (July 7, 2014) Branding with Colors

Jul 8th, 2014 20m

Tynicka Battle and Liz Nickles discuss how crucial colors can be in brandingSources:http://www.entrepreneur.com/article/175428http://www.brandingstrategyinsider.com/2013/07/the-importance-of-color-in-brand-strategy.html#.U7sgokBBnCY

Brandzillas: monster brands (June 17, 2014) The Big Brand Give-Back

Jun 17th, 2014 20m

Tynicka Battle and Liz Nickles discuss Starbucks and Walmart. How the biggest brands publicize what they do with their profits.SOURCES:Article: Starbucks Announcement - http://www.forbes.com/sites/susanadams/2014/06/16/starbucks-announces-i

Brandzillas: monster brands (May 16, 2014) The Godzilla Brand: Can't Touch This!

May 16th, 2014 19m

Tynicka Battle and Liz Nickles discuss the Godzilla brand and all the legal ramifications of coming too close to the beast!

Brandzillas: monster brands (April 22, 2014) The Branding of Oscar Pistorious

Apr 22nd, 2014 19m

Tynicka Battle and Liz Nickles discuss the rise and fall of Oscar Pistorious as a brand. The risks of people brands, and the likelihood of bounceback after scandals.

Brandzillas: monster brands (April 9, 2014) Branding Princesses

Apr 9th, 2014 20m

Tynicka Battle and Liz Nickles discuss the magical world of Disney Princess branding

Brandzillas: monster brands (March 25, 2014) "NYC Life" + Myth of the 1%

Mar 25th, 2014 20m

Tynicka and Liz discuss NYC -- a Dream Brand on the line and the "Tale of Two Cities" 1% rhetoric that is changing the narrative away from NYC being a place of opportunity for all.