Did you know your brand has an archetype? ⁣
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Carl Jung identified that there are 4 archetypes representing the human personality. From this stemmed what is called neoarchetypes, and the development of the 12 brand archetypes (similar to the 12 signs of the zodiac) ⁣
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The Bloom Frequency brand archetypes quiz was developed as a tool that will help with identifying your brand’s persona and how it may even differ from your own personality type. ⁣Archetypes discussed in this episode include the Creator, the Magician, the Sage and the Hero. Discover your brand archetype now! Take the quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a
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Jung concluded that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”⁣
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When properly identified, brand archetypes reflect the personality of brands and serve to better align personality type with a brand’s target audience ⁣

Brand archetypes quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a