0:00

I'm Matt Miller and I'm Hannah Elliott, and

0:02

this is hot pursuit.

0:06

All right, we are pretty excited. I'm

0:08

definitely personally very excited. Dukati,

0:11

I will admit, is one

0:13

of my favorite brands. It's one of

0:15

my favorite products. I've been riding them for twenty

0:17

five years now. And we have the CEO of.

0:20

Dukati, Claudio Dominicali,

0:23

not related to the head of Formula

0:25

One, exactly different, Dominicolgy.

0:27

Yes, Stefano Domenicali, who did run

0:29

Lamborghini and now runs F one.

0:31

They're not related, but they're both like in the motor Valley

0:34

and Formula one and Moto

0:36

GP are going to be getting close.

0:38

It's huge. Yeah, I actually think it's

0:40

a really big deal.

0:41

Yeah, Liberty Media, which owns Formula one,

0:43

is going to buy Dorna and which

0:46

runs Moto GP. So now the

0:49

hope is that Moto GP can grow even

0:52

close to the level of F one.

0:54

I mean, do you think that we're going to see weekends

0:57

that have F one and Motorji.

1:00

To me, that's way too much because I already like

1:02

I'm watching practice, free practice,

1:05

I'm watching qualifying, I'm watching

1:07

the Sprint race commitment. Yeah, and

1:09

so doing both would be hard.

1:12

You know, my father in law he watches

1:14

both and I don't even know how

1:16

is he retired?

1:17

Is he he must be retired.

1:19

No, No, he's a professor of architecture

1:21

in Pamplona. In any

1:23

case, yeah, I think it's going to be a lot to

1:25

put them both together. But we'll talk about that with Claudio

1:28

as well as his bikes. And we've also asked him to

1:30

tell us give us a list of

1:32

what he thinks are I said

1:35

the most beautiful cars are the best designed

1:37

cars.

1:37

But I think I was shocked at his answer.

1:39

Yeah, he gives us a list of

1:41

I think, just cars that he wants in his garage fans.

1:43

I think so. I think he's a little sensitive

1:46

about the garage issue because that's private.

1:48

But you know, you do get the feeling

1:50

he's got his eye on a few things.

1:52

Yes, and but not the like two

1:54

point fifty gto that. I thought he was going to say,

1:56

yeah, right, I know we're also going

1:58

to well, you've driven the Ford F

2:00

two fifty.

2:03

King Ranch King ran the eight diesel

2:05

with.

2:05

The high output diesel motor SO six

2:08

seven powerstroke, twelve hundred pound

2:10

feet of tours, Tolark, I know, I

2:12

want to hear about your experiences with that. And then

2:14

you've got a couple of cool stories on the terminal.

2:18

Let's kick it off with the Ferrari

2:20

story. On the terminal. There's a mechanic

2:23

who's incredibly well known, I think, certainly

2:25

in LA. What's the deal with

2:28

Donnie?

2:29

Yeah, so this was an interesting story.

2:32

On April first,

2:35

this Ferrari mechanic named Donnie

2:37

Callaway, who is prominent

2:39

in certain Ferrari circles,

2:43

was arrested on multiple

2:45

charges of felony, theft,

2:47

trafficking, stolen property, forgery,

2:49

and fraud. He was arrested in Arizona.

2:53

There was something that sources were saying

2:55

with a sting operation where he was selling

2:58

a couple of Ferraris that did not

3:00

allegedly belong to him.

3:03

So this was a big deal because Calloway

3:06

has been featured on Jay Leno's show.

3:09

Matt Farrah has sent

3:11

his Countosh and his Ferrari

3:13

to Donnie. I actually spoke

3:15

with Matt, and Matt's comment on the

3:18

record was that he did fill Donnie gave

3:20

him good service at a fair price. But

3:22

obviously there's a lot here and when

3:24

we really dug into the story, we found

3:26

out that Callaway has quite a long

3:29

track record of what I will

3:31

call legal skirmishes dating

3:33

back to the nineties. So a

3:36

very interesting story. He's currently

3:38

in jail in Arizona and there's

3:40

a trial schedule for August.

3:43

Wow, it's huge for I

3:45

mean car geeks, especially

3:47

if you listen to like the Smoking

3:50

Tire, you hear about him all the time.

3:53

And it's also it's I mean

3:56

just I think it's fascinating because it

3:58

kind of shows that, hey, no

4:00

matter if you're a very wealthy Ferrari owner,

4:03

you always got to be on the lookout for

4:06

mechanics, you know. And it's every.

4:08

Specially I think, especially right, you're a wealthy

4:10

Ferrari, right.

4:11

And you know it's all of us who

4:13

dabble in classic cars or whatever

4:16

have this nightmare scenario about

4:18

dealing with a mechanic who's not on the up and

4:20

up, or a mechanic who holds

4:23

our cars and charges us a bunch of money to

4:25

get out. I'm not saying that's what Donnie

4:27

did. This is all alleged, but I'm just

4:29

saying in general, in theory, that's

4:31

like our worst nightmare and it can

4:33

happen to anyone, and it just really makes

4:36

me think, Man, you've got to be careful about where

4:39

you send your cars.

4:40

Yeah. No, absolutely, so

4:42

very interesting story. I recommend people check that out.

4:44

You can see it on Bloomberg dot com. If

4:47

you're a client, you can see it on the terminal. Just

4:49

bio Hannah Elliott two l's, two

4:51

t's. That's it the the I

4:54

really want to get your take on the F two fifty

4:56

because you haven't told me. We text

4:58

each other obviously and I call

5:00

you sometimes, but you haven't told me anything about

5:02

it. And my take on

5:05

this big truck is that, obviously

5:07

it's a work truck, so it's meant for you

5:09

know, jobs, but I feel like all the

5:11

torque makes it quite luxurious to drive.

5:14

What do you Yeah? So okay, I

5:16

have to say my disclaimer

5:18

in front of all of this is, obviously I did

5:20

not take it to a work site. I was

5:22

not a contractor using

5:24

the truck how it really should be used.

5:26

So and it had the tremor pack. Did it have

5:28

the tremor package?

5:30

Yes, it had everything. This is like one

5:32

hundred thousand dollars truck. And

5:35

I had fun I think I did send you one

5:37

photo mat which was of me at home depot

5:40

buying soil and

5:43

you know, pretty flowers I saw, woll I

5:45

think, yeah, yeah, of course I put

5:47

the dog in it. I mean,

5:49

it's fun. I actually drove it to

5:52

Riverside to look at some puppies

5:54

out there, so, like, I know,

5:57

I had it out and about I

6:01

you know, it seemed great. It's

6:03

big. Yes,

6:06

the torque is incredible, super

6:08

fast, although I did not find

6:10

it especially quick

6:13

once you get up to if you're trying to move

6:15

from forty five to fifty miles an hour

6:18

to seventy miles an hour, of

6:20

course I started instantly missing all

6:22

my supercars and sports cars that I drive because

6:24

this truck doesn't have that type

6:26

of punch where you can hammer

6:29

down from that speed. But from

6:31

the line, I

6:33

mean, I was just burning everyone. It kind

6:35

of makes you drive like a jerk in

6:37

a way completely, and it's fun. It

6:39

sounds super cool. I loved driving

6:42

it because obviously, this skinny

6:45

white chick is not what you expect

6:47

to get out of that truck, and

6:49

I'm very aware of that, but also in

6:51

a way it's not It wasn't

6:53

so usable because I couldn't

6:56

drive it to work because it didn't fit in the parking

6:58

garage.

6:58

True, I had with super duty

7:01

and heavy duty trucks, and I.

7:02

Had to park it up the street because it didn't

7:04

fit in the driveway.

7:05

Yep.

7:06

So obviously the turning

7:08

is not fantastic.

7:09

Yeah, but I have to say the

7:12

interior. Here's a thing.

7:15

The interior had a lot of interesting details,

7:17

like stitched snakes and you

7:19

know, etching.

7:20

And I love I love the etch dash

7:22

and the king rim.

7:24

So I had a friend in that truck

7:26

and she thought it was damage. She thought

7:28

somehow it had been scratched, and I said,

7:30

no, no, it's supposed to be like that. See,

7:33

it looks like a pretty design. And then

7:35

she saw it. But at first she thought it was just like

7:37

something right.

7:39

I can't understand the initial glance, Oh,

7:41

someone just scraped this up. But when you look, it's

7:43

incredible.

7:44

It is really ornate. It is really ornate.

7:47

And of course it's nice

7:49

that the back is

7:51

huge. I mean, it's functional

7:54

that you can put your lunch on the center console.

7:56

It's it seems made to

7:58

have a crew of guys with you. Let's put it that way.

8:00

Yeah, it's good. Fun and yeah,

8:02

well I'm glad you got to drive.

8:05

I want to get into Chevy though.

8:06

Yes, now, yeah you got to try the Silverado

8:08

twenty five hundred hd ZR two

8:11

with their high output Duramax YEA

8:14

and the Alison Trum.

8:14

I will say one more thing about this. I was

8:17

not impressed with how the

8:20

car play and the infosttainment synced

8:22

with my phone. It was all

8:24

over the place. No, I mean, I'm used to

8:26

being in syncing with Mercedes technology,

8:29

which is the most seamless, the fastest,

8:32

and not to sound like a brat, I'm just

8:34

saying that's what I cover, and so it was interesting

8:36

to be in this in the Ford and it just

8:39

was not as quick as intuitive.

8:41

It just felt a little like

8:44

a couple of years old.

8:45

I do think their infotainment

8:47

system and this is the Achilles heel for so many

8:50

car makers these days. Leaves

8:52

a lot to be desired. Even car makers

8:54

that have achieved what I think is like near perfection,

8:57

then they then put out horrible like

8:59

BMW was so great for a while

9:01

and now it's like so confusing. I know,

9:04

I know, it's like you think you don't

9:06

need it, and frankly, I'd either have a car or

9:09

a bike without it. But if it's going to be there,

9:11

it should be perfect.

9:12

That's the thing. Because it starts to get a

9:14

little bit like a gnat that

9:17

just gets in your space and

9:19

you just want to flick it away, but you can't

9:21

avoid it.

9:22

And what else drives me crazy is and I think

9:24

that I drove a King Ranch as

9:26

well. Yeah, and I didn't have any complaints

9:29

about it this time. I think

9:31

they used the banging Olifson system. But

9:34

a cross manufacturer is not focused on forward

9:36

but across manufacturers when they license

9:39

these names banging Olifsin

9:41

or what's the one that

9:43

jeep Harmon Cardon? No,

9:46

No, well they all sort of have Harmon Carden

9:48

to start as the bas system and BMW

9:50

as well, but the upgraded

9:52

one on the Jeep is a Macintosh, right,

9:55

which is like, these are twenty thousand

9:57

dollars amplifiers if you want to buy on for your house.

10:00

And a lot of them have used Bow's obviously in

10:02

the past, and they

10:04

never the sound systems. It doesn't

10:06

seem like the manufacturers are really trying their

10:08

hardest.

10:09

I know.

10:09

And the thing is, if you get an amazing sound

10:11

system, in, but the truck itself

10:14

or the vehicle is still not

10:17

on that level, like maybe there's some rattle,

10:20

oh you know, or poor acoustics

10:23

in general, poor sound deadening, some

10:25

rattle. You can't get around

10:28

that.

10:28

I don't know why manufacturers just don't spend the

10:30

extra couple grand Yeah,

10:33

put the top grade sound

10:35

deadening and put really good

10:38

drivers and amplifiers

10:40

and cables and lots more money. I

10:42

know, but some have done it, like the Meridian in the range

10:45

Rover is amazing.

10:46

Yeah.

10:47

Yeah, In any case, that's

10:49

always been a pet pew of mine. I finally want to ask

10:51

you about Formula one before we get to Dukati,

10:53

because you have a

10:55

piece, oh yes, about how

10:57

to do Formal one on a budget. Going to these race

11:00

is and living this life is so expensive

11:02

that most of us, and also I prefer sometimes

11:04

to watch it on TV. But if you do want to hang

11:07

with the crowd, you know, at the Grand Prix,

11:09

can you do it on a budget.

11:12

Yes, you can if

11:14

you are careful about how you define

11:17

budget. And I

11:19

think you know I agree with

11:21

you. First of all, I myself

11:24

wouldn't be spending my own personal money

11:26

to go to most of these races. It's really expensive.

11:28

I go because it's part of my job. But

11:31

you're so right, and I don't think it's unfair

11:33

that a lot of Americans just hear Formula

11:36

one and think automatically, this is too expensive.

11:39

You know, this is elitist. They

11:41

imagine Monaco in the seventies or something,

11:43

and part of that is not wrong.

11:47

But there are ways that if you decide this

11:49

is going to be our special thing and we want

11:51

to do Formula one, there are ways certainly

11:53

that you can save money. I

11:55

mean, the biggest to me, the

11:58

biggest, most obvious one is and

12:00

this is gonna maybe hurt a

12:02

little bit, but don't go on race day. Go

12:05

go for the qualifying rounds and practice

12:07

rounds because tickets

12:10

for those are far less expensive.

12:12

But you still get the bulk

12:15

of the atmosphere. You still get to see cars

12:17

going around a track, You'll still get to

12:19

see drivers, You'll still get

12:21

a lot of it. But it will save you

12:23

hundreds of dollars in tickets

12:26

alone and passes and all that. I know that's

12:28

a controversial thing.

12:29

No, actually I think it's a great, great idea because

12:31

well, I don't know about F one, but if I

12:33

go to Moto GP on

12:36

just for free practice or qualifying. It's

12:39

less crowded. It's easier for me to move

12:41

around, and I have a much better chance

12:44

of seeing pilots or seeing mechanics

12:46

and actually talking to people getting my picture

12:49

taken, because you know, that's

12:51

not the huge mob completely.

12:53

And I have to say at the Jetta

12:55

race, I was actually there on qualifying

12:58

and I've had so much and

13:00

you're right, the crowds are far less crazy

13:02

and you just kind of feel like an insider,

13:05

which is cool. Yeah,

13:07

I like that.

13:08

And then you get to watch the race on TV at

13:10

your hotel and it's frankly,

13:12

it's much better. I mean, obviously the sound

13:15

and the feeling of the engines

13:17

is intense, but you get that in qualifying,

13:20

and then yes you do. Watching the race is much better

13:22

on TV because you can actually you're not at one

13:24

corner.

13:25

And I love hearing the commentary and that's

13:27

really how you learn when you're able. It's

13:29

like the old guys who would go to the Dodger games

13:31

with like radio earpieces

13:34

listening to commentary, but they're sitting in the seats. But

13:36

they're sitting in the cheap seats. But I

13:38

mean to me, that's actually more interesting

13:40

because you get a high,

13:43

higher level perspective while

13:46

some of the atmosphere.

13:47

I agree with you, yeah, one hundred percent. I would

13:49

never thought about it, but you're right, yeah.

13:50

Yeah so. And the other thing I would just say,

13:53

like on the idea of a budget is

13:55

obviously local races that are

13:58

closer to you are probably going to be cheaper.

14:01

For instance, you know, if you're

14:03

in Los Angeles, you've got

14:06

Austin, but you've also got Vegas, and then you've

14:08

also got Mexico City, which the

14:10

flight actually to Mexico City might be cheaper

14:12

than you know, a flight to Montreal or

14:15

obviously to England. So like, really

14:17

be careful about which race you choose,

14:20

and don't assume that Monaco is the most expensive

14:23

race. It's actually not ticket wise, So

14:26

yeah, it pays to do your research

14:28

at.

14:28

Homore, I

14:37

think Apropos our next

14:39

guest, it makes sense to

14:41

segue in from F one to

14:43

Moto GP and Fromoter GP to the

14:45

Branning World champions I've known Claudio

14:48

for probably I don't know, over

14:50

a.

14:50

Decade, at least maybe close to two.

14:53

I've obviously been a du Katisti for

14:55

at least two decades, more like three. I

14:57

got my first Monster in nineteen

15:00

nine.

15:00

I actually learned to ride motorcycles at a Monster

15:03

too, so we have a lot

15:05

in common and it was a very great

15:07

experience, I have to say, so permanently

15:09

endeared me to Dakati.

15:11

And Claudy has been there even longer, right,

15:13

Claudia, you started in nineteen ninety one, is

15:15

that correct?

15:16

Yeah? You know it all.

15:17

Yes, I heard that you don't want to talk about

15:19

liberty, but we obviously have to

15:21

ask a little bit about Moto GP, and.

15:23

This is exciting.

15:25

First off, I've been rooting

15:27

for Dukati and Moto GP for many

15:29

years and it hasn't been since Casey Stoner that

15:32

we were successful until Peko,

15:35

and now you're defending a third world

15:37

championship for a third year, or the possibility

15:40

of a third year. What is it like to be

15:42

not just on top, but to absolutely

15:45

dominate in the sport?

15:46

Yeah, it's very nice, I have to admit,

15:49

and actually I've

15:51

been quite a long path

15:54

to get there, because you

15:56

know, with Casey who won the championship

15:59

quick, but then it was more complicate

16:02

and many as

16:04

difficult. But finally we were able

16:07

to put together the proper team of

16:09

people rather make a big difference,

16:11

but the whole team when

16:14

you're not doing once, but you do twice

16:17

and then actually are still even

16:20

in the beginning of the third championship

16:22

like we are now, always fight

16:24

for the audium position or even for the win, means

16:27

there.

16:27

Is a system. It's not just coincidence

16:30

or Lakia Claudia.

16:32

I'm so curious. You know, we're talking about dominance

16:35

in a racing series, and you know

16:37

I follow and cover Formula one

16:39

a lot. I'm curious about

16:41

how closely you relate to like

16:44

a red ball that is so dominant in F

16:46

one right now? Are there parallels between

16:49

your dominance and Moto GP and red

16:51

bulls dominance in Formula.

16:53

One similar in a

16:55

way? For sure in term of

16:57

a result.

16:59

Actually, what we can say maybe

17:02

is that in motojiped

17:04

there are more than you do ctis,

17:06

so actually the races

17:08

are there's more competition now

17:11

and so it's a lot of more uncertainty.

17:16

And on the other side, in

17:18

terms of technological position

17:20

of our bike, it's for

17:22

sure very good. I have to say

17:24

that Formula one, the

17:27

car makes maybe

17:29

a bit of a difference, more difference, and

17:31

so once you get their dynamic right

17:34

or the package right for the

17:36

other are very complicated. In

17:39

in bike, bikes are closer

17:41

one with the other, so difference are less

17:44

and so competition is very close.

17:46

What do you think about the fact

17:48

that the European brands are doing so well. Obviously

17:50

Ducati, you know, is winning

17:52

all the races, but KTM is doing

17:55

well, and Aprilia shows a lot of promise.

17:57

At the same time, Honda is doing

18:00

badly, Yamaha is doing badly, Suzuki

18:02

quit. What's that all

18:05

about? The Japanese brands are all at the bottom,

18:07

all of a sudden, and the European brands are at the

18:09

top.

18:10

So I think there's been a kind of in

18:13

the last five ten years. So it's not

18:15

coming just in the last

18:18

year. It's been a

18:20

very strong innovation stream

18:24

that I think you cut it made better

18:26

than anyone else, and then some other

18:28

follow us more closely, and some others

18:31

find more difficult to follow. And

18:34

the bike's technology for

18:36

a long time.

18:36

It's been quite conventional, and

18:40

some.

18:40

Brands or some factories

18:43

or some companies are very

18:45

goodly refining, and so you

18:47

keep refining and doing a bit better and a

18:49

bit better, but.

18:50

In a concept which is very almost

18:53

the same.

18:55

While if you take a picture

18:58

of a bike of ten years ago a

19:00

picture of a bike of today, and you can't give today

19:02

it's a completely different animal.

19:04

What is your thought about growing

19:06

the popularity of MotoGP,

19:09

especially in the US. I know there's I think one

19:11

American team racing,

19:13

but you know, not to bring it back to Formula

19:15

one again. But we've seen, of course F

19:18

one really take off in the past few years.

19:21

Do you think about, oh, we should

19:23

try to do a similar move with

19:25

MotoGP with that benefited or

19:27

is that not really part of your

19:29

consideration on a day to.

19:31

Day No, I think it's a fantastic

19:33

opportunity.

19:34

We are mega happy about this

19:36

thing of liberty media taking

19:40

a kind of the

19:44

global control of MUNTIJP. Still,

19:47

of course it's not.

19:51

In action. It will take time

19:53

and.

19:53

Then there are still some validation

19:55

process. But for sure are

19:57

the potential of a sport which is tactular

20:00

like montogp in US

20:02

is dramatic,

20:04

you know, so we are may excited about

20:06

that because we are so much invested

20:09

into manto GP and we are

20:13

very well known and recognized

20:16

as the

20:19

leading technological brand.

20:20

And so the benefit for our

20:22

brand.

20:23

For Lukati in US

20:25

of the growing popularity of Manto GP,

20:28

going above and beyond just

20:30

the community of the

20:33

hardcore bicas, but getting wider.

20:36

It's very very interesting for us.

20:38

I should point out that Cloudio obviously

20:40

the CEO of Ducati, the whole company, so he's thinking

20:42

about other things besides racing. But if

20:45

I'm not mistaken, Cloudio, you

20:47

came up through Coursa, right, you came up and

20:50

ran the racing division before you took over

20:52

the broader company, so you're pretty

20:54

invested in the racing side of things.

20:57

Yeah. I actually, you know, we founded

21:00

Dukati Course in nineteen ninety nine

21:03

and there was in an notary studio actually

21:05

signing the document of when

21:07

du Cate Coursu was born and we created

21:09

that company in order

21:12

to enter into MOTOGPI. It's already

21:14

more than twenty years ago, and then it was managing

21:16

director of Ducti Course for the

21:19

first part of.

21:21

My career in that days.

21:23

So yes, I'm very committed

21:26

to racing.

21:26

But actually racing and Dukati are very

21:30

committed anyhow, you know, it's part of the passion.

21:33

And the reason why dukatisti or ducatisti,

21:35

you know, this kind of getting into

21:37

a club which is not only about

21:40

adding a motorcycle, but I being a

21:42

much broader sense

21:44

of community and much

21:46

broader sense of belonging.

21:49

You know, I'm so curious. You've mentioned leading

21:52

the forefront of technology a few times, and

21:54

of course we know that's true and

21:56

accurate. And I've also heard you say in

21:58

other conversations, you know that electric

22:01

is the future. Can we talk a little

22:03

bit about electric motorcycles? Do

22:05

we need one? Who's asking for one? Is

22:08

it just part of belonging to a

22:10

larger group that is focused on EV's

22:13

where's do culli right now with that conversation?

22:16

So I think that ev two wheels,

22:19

how we do intend in dukati, which

22:21

means emotional two wheels. So it's not

22:23

talking about mobility, but it's talked about entertainment.

22:28

It's still a little bit a question mark because

22:31

of a number reason.

22:33

A reason.

22:33

Number one is the sound, which actually is very

22:36

big part of the emotion.

22:38

That's still a big consideration.

22:41

It sounds like the cycle.

22:43

And actually when you come to racing, for example,

22:45

you come to see a race,

22:48

the sound of the bikes passing bike. It's

22:51

a very strong part of entertainment.

22:53

You know.

22:55

So the same is when you ride

22:57

the bike through Kenyon so and

22:59

then the other part is, apart from

23:01

the sound, the global

23:05

behavior of the bike, which has to do a lot with the weight

23:07

and so then to

23:10

be so the compromise between the range

23:12

and.

23:13

The weight of the bike. And so

23:16

when you are on four wheels.

23:17

It's much easier because actually you can

23:19

easily afford to get a

23:22

bit of a bit of a heavier car without

23:25

really being a drama. And

23:28

then most of the TV fun

23:31

actually focused on the zero to one under or

23:33

zero to sixty mile an hour if you are us,

23:36

and then you get a fantastic performance in

23:39

acceleration with four wheel drive kind

23:42

of maybe five hundred kilowap

23:45

engine, but still

23:48

when you are going through corner is more complicated,

23:50

so a number of things. Nevertheless,

23:54

we want it to be part of the game,

23:57

and so it's

23:59

it's and technology is moving quite quick,

24:01

so even the battery

24:04

are changing the performance quite

24:07

quick and so what it was possible

24:09

five years ago and now it's

24:12

for sure the forefront of technology

24:14

I've moved and what it will be possible

24:17

in five years even the front. So

24:19

this reason why we enter moto E which

24:21

actually I'm not sure you

24:24

are aware, it's kind of a

24:26

full evy race series

24:28

which actually exactly it's

24:31

like formularly, but there is a difference

24:33

because it's run by the same promoter.

24:36

So instead of being run on a difference here

24:38

Equita and formally is mainly in cities,

24:40

he Equita, this

24:43

is run by Dorner and this together

24:46

with MotoGP in all

24:48

European around, So all European

24:50

around of MotoGP you

24:52

get also the moto E races.

24:55

And we've been asked by the promoter

24:58

to develop motorcycle.

24:59

So a single make serious.

25:00

So we have taken the challenge

25:04

to invest the money and resource

25:06

needed to develop what is currently

25:09

the most performing and advanced to wheel

25:11

vehicle when it is on the racetrat So

25:14

a lot of brand are kind of making

25:16

proposals, let's put in this way.

25:18

But then when you have to come to a point that the

25:20

bike really developed.

25:22

A performance and it's a

25:24

really emotional product.

25:26

Now it's it's on the top and so we learn a lot.

25:29

We learn a lot in how

25:31

to play with the motor

25:35

which actually the electrical motor

25:37

is a very different animal, and then

25:39

you need to get to be an

25:41

export motor. On inverter on

25:44

chemistry of the battery, on software,

25:47

how you play with with all the software, and actually

25:50

we build all of them in the house. We hire

25:52

people and so we have a

25:55

building, not just a product,

25:57

but we are building knowledge.

26:00

In your opinion, is it going to be

26:02

easier to evoke emotion

26:04

and passion out of a motorcycle run

26:06

on e fuels rather than

26:09

a motorcycle with an electric motor.

26:12

When the fuel is available. Definitely

26:14

yes.

26:15

So the main problem of fuel is

26:17

that are still not completely accepted.

26:21

So there are discussions going on.

26:23

Let's say for the European community, there is kind

26:26

of a ban talking about cars

26:28

not bikes at twenty thirty five

26:32

for internal combustion.

26:33

Engine, but there is an option that are on

26:35

the table.

26:35

They are debating that the cars

26:38

will be accepted if they run on ethuel.

26:40

But it's not all it

26:44

completely validated.

26:45

So the oil company even

26:47

they are not completely now moving

26:50

into setting up the plan because

26:52

then in all this discussion, then

26:55

you need companies to take decision to make

26:57

investment, and so definitely

27:00

yes, the feud is a fantastic

27:03

solution that would get

27:05

both the emotion

27:09

and the CO two neutral.

27:11

So the reason why, for example,

27:13

you can use in close environment like MotoGP

27:16

or omor one and

27:18

then I think would be a fantastic solution

27:20

also for a high end supercar and

27:22

for high performance motorcycle.

27:24

I want to talk a little bit about the consumer

27:27

products that you have. I'm obviously

27:30

a big fan and have owned

27:32

many Ducats in my life. I

27:34

never have owned one with a single cylinder,

27:37

but I'm looking forward to doing that soon because

27:39

you just put out the Hypermotarch six ninety eight

27:42

mono. I remember talking

27:44

to you five or six or seven years

27:46

ago in Frankfurt and you were telling me that you were doing supermoto

27:49

with your son and you were having so much fun

27:51

that you wanted to make a

27:54

smaller bike on which that was

27:56

possible. Now you've done it, tell

27:58

us about this and what else have you got

28:01

up your sleeve.

28:02

So that you remember that, So that

28:04

means that there was not lying, you know, that became real.

28:06

Yeah, it's exciting. I

28:08

mean, I can't wait to ride

28:11

this thing. I've already watched the videos

28:13

and it sounds amazing, but

28:15

it's also cool that you developed bikes

28:17

that way, like you got into it. You were having

28:19

fun on something else and you thought, Yukatti

28:22

can do this, and now you're organic.

28:24

Yeah, it's really cool.

28:26

I think you touched most probably one

28:29

of the core points of the reason why do cut

28:31

exist, you know, and why we're doing okay, because

28:35

really we, most

28:38

of us, not just me, you know, most

28:40

of us are really enthusias about

28:42

the product, and most

28:45

of us we are actually

28:48

enjoying the product ourselves. And

28:52

so it's a kind of it's

28:54

a fantastic opportunity to

28:57

take the technology which is available and

29:00

then to think about the future and then

29:02

to think about what would be exciting, you know, and

29:05

we do things that we like doing, and

29:09

we are doing in a way that actually it's

29:12

so well connected with our most

29:14

passionate client that actually resonate

29:17

with them. And then finally they buy it, you

29:19

know, and so we can make out of a living

29:21

and the company is successful as financially. We

29:25

ended up the last two years with

29:27

the first time in our history going

29:30

above one billion euro in revenue.

29:33

So we have grown a company to a decent

29:36

size, you know. For actually when I joined

29:38

the company, thirty is always a small artisanal

29:40

style.

29:42

Manufacturing.

29:43

Now we were below two thousand bike

29:45

a year and now we are in the range of sixty thousand.

29:48

So we're not big because

29:50

still look cut. We remain a specialty for

29:53

people that love very

29:56

kind of high level, high quality,

30:00

high technology product and

30:02

they're willing to

30:04

commit for.

30:05

The effort on having one.

30:09

But it's very interesting that

30:11

we really are very

30:14

much technical driven, so we are connecting

30:16

with technology. We are kind of a

30:19

bit of technology beak if you

30:21

want, you know, so we either the software

30:24

or the how

30:26

the engine is is made. We are

30:28

very excited

30:30

about that. But on the other side, we are

30:32

not doing for the sake of doing. So we are very

30:35

often on the road with our

30:37

prototypes and bikes from competitor

30:40

and we compare them and actually

30:43

we want to really we consider

30:45

ourselves as the kind of with

30:48

this fantastic branding and uh,

30:51

and we have a group

30:53

of passionate people outside that

30:55

resonate with us. And so

30:58

there are a lot of new things coming uh,

31:01

which of course I will not tell you anything

31:03

about. But

31:06

but but really, as you know, we

31:08

are in a the

31:10

world is complicated because actually geopolitic

31:13

is complicated.

31:14

So we are not kind of.

31:17

It's always difficult, but we

31:19

are with so close

31:22

link with with our shareholder now

31:24

that is make it possible for us to continue

31:26

to increase investment into new

31:28

products, so not only the electric but actually

31:31

we are studying a lot of different things and also

31:34

expanding the product range you're seen. We

31:36

are enter out to motocross, which

31:38

will be another very exciting

31:41

chapter for us, for example, because

31:43

there is a lot of passion there from supercross

31:46

to actually also

31:49

a number of cross count reversion and

31:52

a lot of stuff.

31:53

And a lot of young Americans.

31:56

Start on two wheels just with an

31:58

off road, so it's it's for

32:00

sure.

32:01

Another I have a question about

32:03

that, Claudia, that just brings to mind. You

32:05

know, in my limited experience

32:07

and exposure, it seems like there is really

32:10

a difference between the European

32:12

motorcycle rider and the American

32:15

motorcycle rider. How would

32:17

you describe the difference in

32:19

what you're seeing between riders in Europe and

32:21

the US.

32:22

Yeah, maybe kind of.

32:24

In Europe, the motorcycle is also a

32:27

daily commuter thing, yess

32:30

is poor pure entertainment, that's

32:33

for sure. And you

32:36

find a motorcycle in the city in Europe,

32:39

and of course a lot of people in

32:41

Europe use the motorcycle over the weekends

32:43

and they use it for touring or

32:46

they use going on the racetrack.

32:48

But also you go to.

32:48

Milan or Roma, or Sari

32:52

or even Barcelona, you find a lot

32:54

of bikes into the city, while in US

32:56

is a bit more difficult. Some CDs

32:59

maybe you in San Francisco and you

33:01

find them, or even somewhere

33:03

in New York, but actually in the middle

33:05

of the country, it is more complicated and more difficult.

33:08

And talk to us a little bit about the Scrambler

33:10

sub brand. I'm curious how much that

33:12

has contributed to this big

33:15

growth that you've seen, number one, and

33:17

then also how has it affected the

33:20

very aspirational image of

33:22

Dukatti. Obviously Scrambler was created

33:24

to make Dukatti more accessible

33:27

to more people. How has

33:29

that changed the dynamic of the brand image?

33:31

But then also the just straight growth.

33:33

Yeah, I think that Scamber

33:35

has been a nice opportunity because it

33:37

gave us the potential of reinvent

33:41

an icon that we had in our past

33:44

that was exactly Ducati Scamble that have been.

33:46

For many young.

33:49

People in the sixties, been a kind

33:51

of sixties and the seventies been

33:53

a kind of really something to

33:55

dream about, and

33:58

we could generate a

34:00

part of our company that was not so much

34:02

committed to performance in a way, so

34:05

being interesting for also

34:08

an audience which is much more lifestyle,

34:11

is much more about customizing

34:14

your product and

34:17

enjoying riding without

34:21

somehow the

34:23

stress of being a fast rider

34:25

in a way, you know, which is a little bit of what

34:27

happened when you are Redukati, you know. Uh.

34:30

And but on on the other side, it did not change

34:32

the positioning of the Red brand. So

34:34

the Red Dukati, I mean the Red Dukatti, which

34:36

is style, sophistication and performance,

34:39

so which are our core value

34:41

very.

34:42

Clearly, uh.

34:43

And that in the in the in the

34:45

body of any one

34:47

of us here in the company. And so

34:50

it's been a nice extension that

34:53

gave us the possibility to have new

34:55

people joining the Ducati family.

34:57

Because yes, you enter as a scrambl arista,

35:00

but still.

35:02

Is that the word for it, scrambler

35:07

with the with the American accent.

35:11

It's a hard r I want

35:13

to Claudia, I want to know about

35:15

your path to

35:17

to do Katie, Like, how did you get into

35:20

you know motorbikes, and I

35:22

mean for those listening that

35:24

don't know, Claudia is a very fast

35:26

rider. So all the executives are telling me like, he's

35:28

one of the fastest guys at the track every time you go

35:31

there. And how did you get

35:33

into because I know you're an engineer, but you

35:35

also care a hell of a lot about

35:37

design and beauty and

35:40

you know, I guess that's Italian? But how

35:42

did how did how did you grow up and get into

35:44

this and and stay there for so long?

35:47

Yeah, it's a lot of questions.

35:48

I love, I love the point and so actually,

35:52

how I've we managed to remain for so long?

35:54

Actually I always tell a joke whichly,

35:57

when I joined the company, I was engineer

35:59

number four, were only engineer,

36:01

and so I usually tell

36:03

that I just needed to kill three or to file

36:05

three, and then I became the boss, so

36:08

which I think is more it's more

36:10

complicated and difficult now because we are more

36:12

than three hundred and fifty engineers, you know, so when it's

36:14

joining.

36:15

Now, it gets more difficult. But it's

36:17

pretty straightforward. Basically, I

36:20

was a type of a.

36:20

Guy in that you know,

36:23

born in eighteen sixty five, and

36:25

so in that eighties. In the eighties,

36:27

you everyone here was very

36:30

passion in this Motor Valley about bikes,

36:32

car. Everything is fast, you know, And so

36:35

I had this passion. And when you are in

36:38

your fifteen sixteen year

36:40

old there is something

36:42

which is in common unless you are very special, and

36:44

there was not anything special that you are without

36:47

money, So there is no money

36:49

around. So the only way to

36:51

be fast on something is to buy a bike because

36:54

the the EU

36:58

times fun factor it's

37:00

unbeatable, the one for the bike. You know, if

37:03

you want to really enjoy being fast with the car, to

37:05

spend in the hundreds of thousands. If

37:08

you want to enjoy with the bike, you're on the ten of

37:10

thousands. So that's what was the thaing. So I

37:13

got into bikes, but it

37:15

was quessionate about cars both whatever, which

37:17

is still are which I'm still are.

37:20

That's good because we want to ask you about cars

37:22

as well. And I know you're president

37:25

of the Motor Valley Development Association, so

37:28

you know, it's amazing when

37:30

people go and understand

37:32

that in one place basically

37:35

is Dukati, Lamborghini,

37:37

Maserati, Ferrari. You know they're

37:39

all right there around.

37:42

Yeah, it's a botto making.

37:43

It's pretty unbelievable. So, you

37:45

know, we we wanted to ask your

37:48

take as an Italian, as the CEO of Dukati

37:50

and as the head of the Motor Valley Development Association,

37:53

what do you think are the most beautiful

37:55

or the best

37:58

designed cars?

38:00

Conic? Yeah, for the ages?

38:02

So why don't we Why don't we kick that off? When

38:04

you think of the most beautiful cars,

38:06

the best design cars, the most

38:08

for you, the most passionate, timeless cars,

38:10

what do you think?

38:12

Yeah, okay, if you have to pick just one,

38:15

actually it's quite obvious and it's ninety

38:17

eleven.

38:18

Wow, that's

38:21

a shocker.

38:22

Yeah, I didn't expect it either.

38:25

You said it's timeless.

38:26

You know, so actually I

38:28

think the philosophy, which actually is the

38:30

only one, because I

38:33

just they gave me the break because

38:35

they made actually proper good homework,

38:37

and so I just.

38:39

Throwed down three cars that

38:42

I love.

38:42

Let's start. Let's focus on the nine to eleven first,

38:44

because of course the shape the silhouette

38:47

is timeless, and I imagine

38:49

that you've had a chance to drive a few

38:51

of them. Now, since you're all under the Volkswagen

38:53

umbrella, Well, do you own

38:56

any tell us about your experience with nine

38:58

to eleven with Portia.

39:00

Not yet, not yet, but have a plan. Okay,

39:03

so I'm building a garage.

39:05

I'm building garage. That's the first

39:07

start.

39:09

It does the plan and involve modern

39:11

nine to elevens or older air cooled variety.

39:15

More than nine eleven. M A type of a guy

39:17

that like the modern stuff. But

39:20

I I I.

39:22

Consider that that car in special

39:25

is the one uh that they've

39:27

been able to

39:29

be continuously different by remaining

39:31

the same, uh, which is typical

39:34

of an icon, you know. And

39:36

and by the way, uh they've

39:38

been able also in terms of technology to

39:41

make the car fantastic in

39:44

the current nine nine two

39:47

nine eleven GT three it's

39:49

it's a it's a it's a mega car, you know. And

39:51

they keep making that even with the manual

39:54

gear box, so it is

39:56

kind of uh

40:00

a Swiss Swiss mechanical swatch.

40:04

This still

40:06

being incredible emotional and and

40:08

never nostalgic.

40:10

So this I think it's it's it's

40:12

their parents. But if.

40:17

Then I put down the

40:21

other two cards that I think I

40:23

really I like, especially which

40:25

is the STO which

40:28

I think that we made

40:30

together the street Fighter

40:32

and I think that this

40:35

car was a very extreme one.

40:37

Uh and the Ferrari two

40:39

ninety six.

40:41

Those are very interesting answers because

40:43

the nine to eleven Hurricane Sto and

40:46

the two nine six are not the

40:49

wildest and craziest top

40:51

of the line models in each of those

40:54

portfolios. In fact,

40:56

they're more usable. They're they're considered

40:58

more of the Swiss Army knife, I mean

41:00

relatively speaking. So that's very

41:03

interesting that you mentioned those.

41:06

Yeah, I didn't talk about that.

41:08

But you pick a

41:11

real nice thing, which is which

41:13

is really my way

41:15

of It's what I like. You know, it's my personal

41:17

choice. I'm not saying it are the best one. But if

41:20

you want the most those power and it's not this car, okay,

41:22

but yes they are the ones.

41:24

They are in a way, the GITT three, it's

41:28

it's the most party in a way.

41:30

But still you can do every day usability,

41:33

you know.

41:33

The multi Strata, for example, in

41:36

my eyes, is the perfect Like if

41:38

I could only have one bike, it would be the multi

41:40

Strata. It's so

41:43

much fun to ride on the track.

41:45

You can do cross country trips

41:47

with it. Truly is like every street

41:50

off road stuff is possible.

41:52

Obviously, it's hires need to be switched. But

41:54

I would say that I would say the weakness

41:57

probably is kind of the navigation sort

41:59

of hub. Right, the software

42:02

is the is the problem there? How hard

42:04

is that to crack?

42:05

Yeah, it's it's it's it's it's not dramatically

42:08

are but let's say we uh

42:11

we.

42:11

In this product. Uh,

42:13

that's not our strongest part. Let's put in this

42:16

way. So we have a plan.

42:18

And for Shoot software, it's very

42:20

very relevant and I

42:22

completely agree with you and understand

42:25

what is the need. So we are working

42:27

hard on that in order to have on

42:30

the future.

42:31

Uh, not just a

42:33

fantastic.

42:34

Proposal in term of engine

42:36

delivery, driveability and everything,

42:39

but also the connectivity part will be

42:41

on stage with all the integration that is needed

42:44

and how our client are used

42:46

to.

42:47

It's the best seller too, isn't it the best seller

42:49

of all the bikes?

42:51

Yeah? It is, uh and actually

42:53

is keeping growing and.

42:56

It's a little bit of you know,

42:58

the Cutty was born around Monster and

43:01

the ninety sixteen, so let's say sporting

43:03

naked and.

43:04

A sporty fed bike.

43:07

Actually, now we have a different

43:09

products on the motor range and

43:12

multi Strada itself. It's

43:14

a very important pillar because you

43:17

are an

43:20

expert, so you understand that

43:23

with this bike you have to pick only one that's

43:25

a multi stud. Muti Stud is my personal

43:27

bike.

43:28

It's my favorite if I have to pick only one,

43:30

because really.

43:33

You can use as a sport bike, but

43:37

it's very comfortable. You can do long

43:39

range, you can carry a passenger, you

43:41

can use in a city, you can use oproad

43:44

as you said. And actually, funny

43:47

enough, we still have the image of

43:50

being a MotoGP company, so

43:53

we find it difficult to

43:55

explain and convince that you can take a multi strata

43:58

with a proper tire, doing a proper offer. But

44:01

still when we do comparative tests, when journalists

44:04

do comparative test on the up road,

44:06

we win most of the comparative test, even

44:08

against the other brands that are really

44:11

supposed to do much better. But

44:15

we took seriously and so and

44:19

I'm a strongly believer of taking

44:23

the time of doing things. So we are

44:25

now in the fourth generation of multi strata. More

44:28

and more people enter into that, you know, because

44:30

actually there are more people that

44:32

actually trust us and they believe

44:34

that.

44:34

You can be on a du cut in a comfortable way.

44:37

You can be on a Ducati in a longer

44:39

range way and it can be even up road, and

44:42

so the family is keeping growing and

44:44

we are keeping investing.

44:46

We just every year we release

44:48

different versions.

44:49

Sometimes we go more in the

44:51

direction of being a more long range

44:54

or off road, like we did with the Rally recently

44:56

last year with a thirty liters fuel

44:58

tank, and on

45:00

the other side we release

45:03

at the same time the multi start RS, which

45:05

is the most party with the desmal system

45:07

and one of the its power. So we

45:10

continue to try to keep the center

45:13

of gravity of the brand stable. So

45:15

if sometimes we enter

45:17

with the model which is more touring, then

45:19

we want to reinforce our position and

45:22

the hupper part with more sports version

45:24

in order to keep the center of gravity stable.

45:27

Clardio, it's been awesome spending time with you. Thank

45:29

you for thank you so much committing this hour

45:31

to us. Really appreciate it.

45:33

It's been a pleasure of Madels on my side

45:35

and let's keep in touch. Has been

45:37

wonderful talk again with you and

45:40

also Hannah. I mean I've been

45:42

impressed. To be honest, you are a

45:44

strong Connoscert So actually I

45:48

would love to meet the first time. Actually I'm

45:51

in the us or actually are.

45:52

In Europe, but both of you.

45:53

Actually, it would be nice if we can meet and maybe have

45:56

a chat and a dinner together would be fantastic.

45:58

That would be nothing more. Thank you.

46:00

I'll try and set that up, Claudio, look forward

46:02

to seeing you again. So that

46:05

was Claudio Dominicoli telling us a

46:07

lot about everything.

46:09

I guess he's interesting and I

46:11

do want to go have a proper Italian

46:13

meal with him.

46:15

I highly recommend World Ducati

46:17

Week. It's an incredible gathering in Remedy,

46:19

Italy of dukatisti

46:22

from around the world. Obviously, the food is

46:24

delicious, but the coolest thing is you can

46:26

ride with the group and

46:29

you would probably be able to ride next to Claudio

46:31

and you do go on like an hour long ride

46:34

around the area, which is.

46:35

That's really cool. I just had a vision of

46:38

Ducatti making a sidecar. I

46:40

don't know, why, can you imagine? I feel

46:42

like that's so funny.

46:44

I've never seen a Ducatti sidecar me

46:46

either. If you ever go to Bologna, you can check out the Ducatti

46:48

Museum and there.

46:51

Yeah.

46:52

All right, well that's it for this week.

46:54

We'll be back next week, same time, same place,

46:57

and definitely shoot us an email,

47:00

because we read, we respond,

47:02

and we try, and when

47:05

people give us suggestions, we try and incorporate

47:07

them into the program. What's our email address.

47:09

The email address is hot pursuit

47:11

at bloomberg dot net

47:14

Hot pursuit awesome.

47:16

All right, that's excellent.

47:17

I'm Matt Miller, I'm Hannah Elliott, and this

47:19

is Bloomberg