In Episode 1, Jo introduces the new podcast, and explains how creative thinking is an important tool for business now more than ever. Little-c creativity, as described by Edward de Bono, is “breaking out of established patterns in order to look at things in a different way”. To that end, little-c creativity, or creative thinking, is focussed on creative thinking skills that allow us to come up with original ideas. Those original ideas don't need to be a new product or service (although they often are). They could also be ways to improve a workflow, production line, or manufacturing process. They could be ways to describe what you do in a way that has impact in a crowded marketplace. They could be concepts, experiences, or approaches that are novel. Creative thinking leads to innovation, which keeps you at the edge of your game.