0:00

- We will convert that video to audio. We will pull the title, we will pull the metadata,

0:05

we will pull the chapter notes, and we will automatically publish that video

0:10

as an audio podcast that you have to do nothing.

0:12

You can be at sleep in the middle of the night, and your new episode will post so long

0:16

as you have posted your new video to that YouTube platelet.

0:21

You're listening to Podcast Insider, hosted by Mike Dell,

0:24

Todd Cochrane, and Mackenzie Bennett from the Blueberry

0:27

team, bringing you weekly insights, advice, and insider tips

0:31

and tricks to help you start, grow and thrive through podcasting.

0:35

All with the sport of your team here at Blueberry Podcasting.

0:38

Welcome. Let's dive in. This is Todd Cochrane, CEO

0:44

and Co-founder of Blueberry Podcasting. - And I'm Mike Dell, the VP

0:48

of Customer Relations here at Blueberry. - We have some exciting features to talk about today,

0:53

widgets for your website and our very exciting bid to pod.

0:58

- Yeah, well, let's, let's get with widgets first.

1:01

Uh, of course they've been available in the dashboard.

1:04

We kinda soft launch them, but, uh, if you haven't tried them out yet,

1:08

you can find them under show manage and then widgets.

1:12

And what they are are little things you can

1:15

stick on your website. Uh, a lot of 'em are Podcast 2.0.

1:20

Uh, and the nice thing about this is it works on any website

1:24

that will take an I Frame, not just in WordPress.

1:29

So we're branching out a little bit from WordPress kind of,

1:33

- And these widgets are really designed to take many

1:37

of the features that we have added to our, our platform

1:42

and for you to be able to showcase those features, uh,

1:46

on your website or partner websites or wherever it may be.

1:49

And I think what I'm really excited about this is,

1:53

is while we're have the functions in podcast apps, a lot of the,

1:59

the podcasting 2.0 apps [email protected] have many

2:03

of these features built into the app.

2:06

This is actually taking the ability for you

2:08

to display a widget on your website that allows you

2:12

to show stuff off like your audience survey your funding,

2:15

your boosto gram, your pod roll, um, to be able

2:19

to show these functions off in a way that, uh, allows you

2:22

to get web exposure to, uh, the features that are in your,

2:25

your RSS feed and things that we have set up for you, uh,

2:29

both in the dashboard and then in Power Press.

2:32

- Yeah, I really like the pod roll one.

2:35

'cause you know, you years ago used to be that, uh,

2:39

blogs out there would have what's known as a blog roll.

2:42

So it was whatever the blogger wanted to promote.

2:46

And it was, you know, it was pretty slick where you,

2:50

you know, you, you could cross promote blogs that you liked.

2:54

Well, this brings that to podcasting.

2:57

Now, of course, that was podcasting 2.0 that brought

3:00

that in the namespace, but now we're gonna surface that on the websites.

3:04

And, you know, I, I really like it 'cause you know, I do more than one show.

3:07

I do this show, I do a couple other shows

3:10

and I like to be able to cross promote those, you know,

3:13

'cause people that tend to like you will also like some

3:17

of the shows that you like or some of the other shows that you do.

3:21

So it's, it's really kind of slick that way.

3:25

- You know, the widget for pod roll is one of those

3:28

that you can place in a sidebar of your website

3:31

or maybe in a post. And I like being to put it right in the post

3:34

because as people are reading my episode show notes,

3:37

they can see directly the podcasts that I recommend

3:42

and click over to their website to be able to subscribe to them.

3:45

So I think the pod role function gives you the ability to,

3:49

again, like Mike said, promote other podcasts that you like

3:54

and love, including your own other, other shows as well.

3:57

I think my pod role, I think I've got six or seven shows that I listen to consistently

4:02

that I have recommended in my pod role,

4:04

and that will be able to give my audience ability.

4:07

I just say in the podcast, Hey, check the show notes out.

4:09

You'll see my pod roll and within the pod roll, uh, embed will be the, uh,

4:14

the album art and a link to go over to the show.

4:16

So I think that's one thing that's really, really exciting.

4:19

And another thing, you know, we, we've given you the ability

4:21

for a long time to embed your audience survey link.

4:25

Mm-Hmm. <affirmative>. And, but sometimes that takes a little bit of work.

4:27

Um, you gotta, you know, put a little something together on your website

4:31

and you have to link it and make sure that it all looks well.

4:34

Well, this is easy. You just grab this embed and drop it.

4:38

You can put it in show notes, you can drop it the sidebar.

4:40

And again, it gives you, and, and when I run my annual audience survey,

4:44

it gives the listeners a link them to fill out.

4:47

And, and what's cool about it is it's only gonna show up in

4:50

the three or four episodes during that month when I'm promoting the survey that, so as soon

4:55

as the, the episode that I stop promoting the,

4:58

the audience survey in, I don't have to put the,

5:00

the widget in there no more. I don't have to put the in bed,

5:03

it carries over into those older episodes. But again, it allows me to distinctly have a campaign.

5:09

And, uh, it's not necessarily sidebar, uh, where I have

5:12

to take it or uptake it down. I can leave it up in those episodes.

5:15

It makes it really, really nice. Or, - Or you could just leave it up all the time.

5:19

That's up to you. But, uh, that's, you know, the,

5:22

the way you're doing it actually helps, you know,

5:24

promote people filling it out. Whereas, you know, we promote

5:28

that we have one in our show notes every every episode,

5:32

and we'll be using this widget of course, instead of, uh,

5:35

the link that we've been putting in there. <laugh>, - Another thing that we have is similar

5:40

to our sidebar in Power Press, where you can add your

5:44

subscribed links, uh, and, and modify that so that they're round or square.

5:48

And there's, you know, there's some options in there in Power Press.

5:51

Not all of you are running Power Press on your website.

5:55

Maybe you are running a Wix website

5:57

and you're using the dashboard Mm-Hmm, <affirmative> or you're on a Squarespace or something like that.

6:02

And you don't have an easy way to put the subscribe, follow,

6:05

uh, icons on your website. Well, this is real easy. You, again, it gives you the links

6:10

and logos for people to follow your show on podcast apps.

6:13

So any, any of the destinations that you have, uh,

6:17

basically organized Mm-Hmm, <affirmative>, um, in the destination section, both in power

6:21

and on the dashboard, will show up in the subscribe

6:24

and follow, uh, embed. And again, it's just another way to be able

6:28

to place a easily place, um, these subscribe buttons.

6:33

And maybe you wanna do this on, you know, maybe you have a dedicated page

6:36

and haven't had really the ability to, to promote all the different destinations.

6:40

So really this is really designed to put, have this, uh,

6:43

box put anywhere you want with all those, uh,

6:45

with all those icons. - Yeah. And the next two are, uh, you know, a lot

6:49

of people are talking about monetizing shows.

6:51

Well, there's, there's ways to do it with advertising,

6:54

but there's also the value for value

6:57

and Podcast 2.0 has the two tags, the funding tag

7:01

and the, uh, and the value tag, which, uh,

7:05

turns into boosto grams or streaming Satoshis.

7:09

Uh, we've got that now where you could put

7:11

that right on your website. And the funding tag would be like something like a PayPal

7:17

donate link or a Buy Me a Coffee

7:20

or a Patreon, something like that.

7:22

Any sort of donation site. Or if you have a specific page on your site, you can throw

7:26

that in the funding tag. And this widget will just, uh, have

7:31

that right there on there. So if they wanna donate to your show, there'll be one link

7:35

and you can put that anywhere. And then the value for value boosts, uh, you know,

7:41

just like in some of the podcast 2.0 apps,

7:43

the new apps [email protected]

7:47

or podcast apps.com. I don't know, there's probably 10 <laugh>,

7:51

10 ways to get there. But anyway, any of those new apps, uh, you can

7:56

send a Boosto gram, which is a little message with a,

7:58

with some, uh, satoshi in it, uh, bits of Bitcoin.

8:03

And now you can do that right from your website,

8:06

or actually your listeners can do that right from your website if you use this widget.

8:11

- One of the ones that is also kind of cool is how do you give credit?

8:15

Well, show credits is another feature where you put,

8:18

let's say you and your co-host as the host and co-host

8:21

or maybe dual host titles. And then you have a guest.

8:24

Well, this, uh, show credit, uh,

8:28

widget will allow you on an episode by episode basis

8:31

to basically, um, give a, give a credit

8:34

and have that credit show up on your website with your guest

8:38

and, um, and their link to their website.

8:40

So you can have essentially two embeds.

8:42

You can have one for you and your co-host, or just you

8:45

and another embed right next to it with your guests.

8:48

And really what it does, it spices up each episode so that

8:51

as people land on your website, they can see your picture

8:54

as you have the ability to link a picture, your guest picture, and then maybe a, um, a link

8:59

to either your or the guest's LinkedIn page.

9:02

It really depends on how you want to, uh,

9:05

to mix it up. Pretty - Much any link you can put in - There.

9:08

Yeah. Or, or a bio link or site link.

9:10

Um, but again, the credits is a, um,

9:14

it gives you the ability to show your host producers

9:17

and, and guests Of course. - Yeah. And, you know, there's a whole list

9:20

of different things you can give credit for <laugh>.

9:22

So you, you could make it, uh, almost like the credits at the end

9:26

of a movie, you know, <laugh>. But - It's true.

9:29

If you've got someone that's the editor or co-producer

9:32

or does the transcripts for you

9:34

or someone that's providing value and you wanna, you can put, give 'em a title

9:38

and put them in your show credits. And again, this is something that you can use to recognize,

9:43

you know, again, what we've done here and what's been done is you are now giving value back

9:47

by promoting the people that are helping you.

9:49

And again, the guests that are being on the show in a very,

9:52

very smart, professional way. Um, instead of just putting some links, some hyperlink

9:57

and some text to them on your website, it really can s sp up your post, uh, for your episodes.

10:02

And again, you can put this maybe on a status page

10:05

or something in about page. These, these widgets can live almost anywhere. Yeah.

10:10

- That's the, the beauty of it here. This next one actually, that you use this one a lot.

10:16

Uh, so you, 'cause you go live with pretty much every show.

10:19

We don't go live on this show anymore, but, uh, talk about that live widget.

10:24

- Yeah. The live widget is when you set the time

10:26

that you're going to go live, the widget will update

10:29

with the date and time along with the time zone.

10:32

And, um, it'll, that basically updates on your website automatically.

10:36

So this is designed to live maybe permanently in the sidebar

10:40

or wherever you're promoting your live event to show when the next live is.

10:44

And then when you send out the live signal, basically saying

10:48

that you are going live, and the mechanism that happens there, the widget will update

10:52

to live, and it'll show that you're green, that you're in the studio, that you're live,

10:56

and that basically that widget will link to your live page

10:59

so that you can take 'em to the live page to participate,

11:01

to either watching the audio or listening to audio

11:04

or watching the video or produce, uh,

11:06

participate in the chat room. And then when the show ends, when you,

11:10

when you basically have finished a live, the status changes on that icon to say that the,

11:15

the live show has ended kind, - Kind of like a rally light for your website.

11:19

You know, like an old radio station, you have a on air light, you know, it's kind of that thing.

11:23

- And then when you update the, the information on when your next live event's gonna be,

11:28

it'll update and it'll show your next live

11:30

and give the advertising right on your website

11:32

or that next live event. So it's just a cool little tool, like it is, it's kind

11:36

of like a tally light, Hey, we're live or we're off air,

11:39

or here's the upcoming event. So again, you can send those links to, um,

11:44

the locations you want, uh, from that widget,

11:47

but basically it just gives you the ability to advertise it,

11:50

click on it, and you can then have your audience participate. Right?

11:53

- And here, here's one that I think is kind of cool, is if,

11:56

say you have a, uh, landing page for, you know, new,

12:01

new possible listeners, you could throw a widget

12:04

for your trailer up, and that way you've got your trailer linked, you know,

12:08

all the time and playable right there on your website,

12:12

you know, so if someone comes to your website, it's not sure they wanna listen,

12:16

they wanna hear a little bit more about the show, they can play that trailer right there.

12:20

So that's kind of an easy, easy way to do a trailer episode,

12:25

uh, mark it as trailer in, uh, you know,

12:28

when you publish the episode. And there it's, so anyway, kind of a neat little widget.

12:33

- Now, as, as a ri reminder, these widgets are not just

12:36

for WordPress, therefore, any website will take an iframe embed.

12:40

- Basically, if you could throw a YouTube, uh,

12:42

embed in into your website, you can do these.

12:45

- Yep, exactly. So I think we can move on

12:48

and talk about our most exciting announcement that's getting a lot of buzz.

12:52

Oh, yeah. Um, this has been available for about a week now,

12:55

and, uh, it's a new product called Vid two Pod

12:59

and, uh, I think vid to pod video to podcast.

13:03

But Vid two Pod is a way for video first creators, uh,

13:07

YouTubers to have an audio podcast

13:09

version of the show available. Now, if you think about it, if you,

13:13

if you are focused on doing video first,

13:16

but yet you want a podcast,

13:19

but don't wanna go through the hassle of creating an audio version, cross posting,

13:23

doing all the things that are needed to produce an episode,

13:26

well, we've got a solution for you. Um, we have the ability now

13:31

to automatically create a podcast episode from any new video

13:36

you put in a designated playlist in YouTube.

13:39

Now, we're gonna probably expand this beyond YouTube,

13:42

but currently it's for YouTube, uh, more services

13:45

to be added, uh, as we figure out the mechanism to do so.

13:49

But again, it will automatically create a

13:52

podcast episode for you. So we will actually, soon as you post to your YouTube

13:56

playlist, we will query that playlist on a regular basis.

13:59

And when it's, when we see there's a new, I don't know if you wanna call it episode

14:03

or post, lemme see there's a new, - A new video.

14:06

- We will convert that video to audio. We will pull the title, we will pull the metadata,

14:11

we will pull the chapter notes, and we will automatically publish that video

14:17

as an audio podcast that you have to do nothing. You can be at sleep in the middle of the night

14:20

and your new episode will post so long

14:23

as you have posted your new video to that YouTube playlist.

14:26

So this is really, again, for friends of yours

14:30

that are doing podcasts on YouTube,

14:33

but yet they're not in Apple Podcasts, they're not on Spotify, they're not available

14:37

where you listen to podcasts.

14:39

So we think, and based upon the feedback we're getting already

14:43

and the amount of folks that are telling other YouTubers about this,

14:48

this is a product that might be for someone

14:50

that you're listening to, or maybe you have been posting

14:54

double posting, and maybe you're video first already, and,

14:57

but you still want an audio podcast, but don't wanna do the extra work,

15:00

- The big time saver for, uh, you know, for YouTubers.

15:04

And you get that extra exposure as a YouTuber.

15:07

You know, you're, people would know, you know, based on

15:11

what you say in the show, but you, you know, you let 'em know, Hey,

15:14

this is available on YouTube. It's a YouTube channel or whatever.

15:18

Uh, the other beauty of this is you do have the option

15:21

to have an audio only show. You can come to blueberry

15:24

and just publish an MP three if you want, as something extra

15:28

or maybe put a trailer in or something like that, where, you know,

15:33

so this could be used to, uh, actually promote your YouTube

15:37

or vice versa. You know, we're kind of flipping the script a little bit.

15:41

You know, a lot of people do podcasts

15:43

and also a video channel. Well, these are for, this is for people

15:47

that do a video channel and also wanna do podcasts.

15:50

- The, the big, the big thing that we realize is we were at an event recently

15:55

and someone comes and says, oh, I got a podcast. And I said, great, let me look it up in Apple Podcast.

16:00

And the guy looked at me kind of funny. He says, no, I'm on YouTube. I'm like, well,

16:03

your podcast is not an Apple podcast.

16:05

And, and there was this bewildered look

16:07

upon this creator space. Well, he, you know, what do you mean?

16:11

I'm like, well, I can go to YouTube, but I wanna subscribe

16:14

and follow your show on a podcast app.

16:17

Oh, I don't have that. Well, this is, this fixes that

16:20

and allows a video podcaster or video one on the YouTube channel be able

16:25

to have a podcast. And maybe, you know, this is another thing too,

16:29

is this could be a secondary show. It doesn't prevent you from also coming into the blueberry

16:35

platform and having your own website. All the things still apply.

16:38

You can still have a free WordPress site from us.

16:41

We don't cross post to that automatically.

16:43

We do this all in the dashboard, but it still allows you to have an RSS feed

16:48

that you can submit to Apple Podcasts.

16:51

You can submit via the platform to Spotify.

16:54

Um, this is a, um, a product that you do have to have, um,

16:59

the advanced hosting plan, $20 minimum, uh, plan to do this.

17:03

And, uh, storage limits do apply.

17:05

So if you're produ producing 8, 9, 10, 12, 20 videos, uh,

17:10

a month, you will need a higher hosting plan

17:12

to handle all the audio. But at a minimum, you need to be on the $20 plan.

17:16

That should cover most folks, because the video conversion is not that big.

17:20

This is the only time we ever will actually touch someone's

17:24

content and create audio for them. And it's specifically designed that way to make it easier.

17:29

And the best thing really, getting back to the, one

17:32

of the points I made earlier is you published your playlist

17:34

on YouTube and within an hour,

17:37

your podcast episode is also public. That

17:39

- Eliminates a lot of the work. I, I, I watch a lot of YouTube channels

17:43

and some of them do also do a podcast version, you know,

17:48

an audio podcast version. And this one in particular that I, uh, that I listened

17:53

to mostly on audio. He was complaining the other day, oh,

17:58

I got all this extra work. I've got all this, uh, you know, extra expense

18:02

and I'm gonna have to do some advertising

18:04

or something and, and all that. Well, that, you know, a little bit extra expense,

18:08

but no more work. And that's the beauty of it.

18:12

Once it's set up and it's real easy to set up, it's,

18:15

it's just you set it up as another publishing method in blueberry, uh, you know,

18:19

like we have Power Press, we have our dashboard,

18:22

and now we have this the to pod,

18:26

and it's just, it, it eliminates a lot of the hand work.

18:29

And you're, you know, you're free to come in and edit the show notes if you want.

18:33

You can, you can put out an ep a separate episode

18:36

from YouTube if you want. All that is still available.

18:39

It's just, you know, if you don't wanna do anything, you don't have to.

18:42

- Now we will have a video, uh,

18:46

demoing this linked in the show notes.

18:48

Uh, we're actually gonna be doing, or at this point, have done a live event at, uh,

18:54

podcast movement evolutions that lays out, uh,

18:57

how this works and, um, how, how easy the setup is.

19:01

It really is remarkably easy, um, to,

19:06

to create and get this set up. Um, the onboarding is just a little bit, uh, different in

19:12

that we have you go two extra steps in the onboarding.

19:15

It's primarily to be able to, to find your channel

19:17

and also to link your playlist

19:20

and reach some additional terms and service that we need from, uh, those of you

19:24

that are YouTube creators. Um, but I think you're gonna find this, uh,

19:28

remarkably, uh, simple. And if you already have a blueberry account,

19:31

you just add a new account, uh, to the platform,

19:34

and then you can create the, um,

19:38

in the settings you're gonna find, when you decide what type

19:41

of show this is gonna be, you'll have the ability to,

19:43

to link up your YouTube account. But we'll have that all in the documentation and,

19:46

and demo videos that are gonna be linked in today's episode.

19:50

- And, and, you know, I think the goal that we had, uh,

19:52

this was, came up with, uh, from, uh, our head of finance,

19:57

uh, Barry <laugh>. And, uh, he, he came up with the idea

20:00

and we just ran with it and our dev team just knocked it out of the park.

20:04

But one of the advantages of this is

20:08

that you don't have to, uh, be a podcaster.

20:12

You know, this is, this is for people

20:14

that already have a YouTube channel and never really even thought of podcasting.

20:19

So, you know, if you know a YouTuber that, uh,

20:21

their show would lend themselves to podcasting as well,

20:24

or you'd like to be able to take 'em on the go, yeah.

20:26

Let 'em know, man, uh, we're here.

20:29

We'll, we'll walk 'em through it. - Yeah. And I think this is the key is those of you

20:33

that are traditional podcasts, first, many

20:36

of you're watching YouTube channels that you wish you could listen on the go.

20:40

And, um, this is, this is the key here.

20:42

And, and we have to educate these YouTubers as well, say,

20:45

Hey, there's a difference. Yes, you're able to have a great video experience,

20:50

but I've got more time to listen than I do to watch.

20:52

I'd love to listen to your show and, um,

20:55

and let 'em know that this product's available, vid to pod,

20:58

vid to pod is in the, uh, is one of our services pages.

21:01

We'll have a link to that to in the show notes.

21:03

Definitely check it out, send people our way.

21:06

And if you're not an affiliate, this might be a good time

21:08

to become an affiliate because if you're promoting this, uh,

21:12

you can use your own affiliate code here and earn some dollars from this. So, um,

21:16

- Give 'em a couple months free Yeah. To, uh, get that up and going

21:18

- And consider becoming an affiliate. That link is in, uh, at blueberry.com.

21:22

You can get signed up as a podcaster today

21:24

and start earning money for yourself. <laugh>. - It's under Make Money. Some people make some good money on

21:28

that program for sure. That's right. Check it out. Vid two Pod.

21:32

That's VID number two POD.

21:35

- Thanks for joining us. Come back next week and in the meantime, head

21:39

to podcast insider.com for more information to subscribe,

21:43

share, and read our show notes. Check out the latest suite of services

21:47

and learn how Blueberry can help you leverage your podcast.

21:51

Visit blueberry.com. That's blueberry without the ease

21:55

because they can't afford the ease.