Explore the Evolution of the Construction Industry with Matt Vetter. His insights show the transformative journey of construction and the evolving perceptions of blue-collar labor.

One of the striking aspects of the conversation was the discussion of generational differences and how they impact work in the construction industry. This opened the door to discussing the cultural shift within the construction industry and the importance of aligning core values and culture with the expectations of younger generations. 

The conversation also delved into the challenges of attracting new talent to the construction industry. Matt highlighted the historical stigmas and misconceptions surrounding blue-collar work, which have impacted the industry's ability to attract and retain talent. Furthermore, the diminishing focus on trade education in high schools has contributed to a lack of interest and awareness among younger individuals. 

An honest and open conversation transpired regarding labor shortages and wage expectations within the construction industry. Matt stressed that while wages are important, they are not the sole factor driving the attraction of younger workers to the industry. He cautioned against artificially inflated wages and emphasized the importance of showcasing the overall culture and core values of the organization, rather than solely relying on monetary incentives to attract new talent.

Matt shared strategic insights into bridging the gap between recruiting the younger generation and addressing misconceptions about blue-collar work. He indicated that creating opportunities for educators, parents, and students to gain firsthand exposure to the construction industry can significantly impact perceptions and interest. Furthermore, leveraging platforms like social media and hosting industry tours can further raise awareness and interest in blue-collar careers.

Highlights:

• Attraction of New Generation to the Construction Industry. The need to attract new, young talent to the construction industry. Challenges in attracting new blood to the industry. Efforts to promote the construction industry through educational programs and community involvement.
• Strategies for hiring and retaining young talent in the construction industry. Importance of culture, core values, and work-life balance in attracting younger workers. Addressing wage expectations and the impact of inflated wages on the industry
• Advice for Business Owners and Parents on how to attract and hire the younger generation. The role of parents in influencing their children's career choices and the need for educating parents about opportunities in the trades.

Connect with our Guest:

Matt Vetter

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Connect with us: 

Steve Doyle:

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Brad Herda:

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